Ray Liotta says nothing for 1800 Tequila by Howard Davidson Arlington MA

1. Ray Liotta Says Nothing for 1800
Tequila
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Ray Liotta Says Nothing for 1800
Tequila
1800 Tequila is no stranger to invoking some mobster
swagger in its ad campaigns, and their newest one is
doubling down on the trend. Legendary gangsteractor Ray Liotta has been enlisted for a series of new
spots that will promote 1800 as being, in the words of
the company itself, “The Tough Guy Tequila.”
However, Ray Liotta says nothing for 1800 Tequila.
Slide By :- Howard Davidson Arlington MA

3. These new ads by the VIA Agency show Liotta in a variety of situations,
often surrounded by men drinking insufficiently masculine cocktails.
Liotta barely has a word of dialogue, but that’s just how VIA’s chief
creative officer Greg Smith wanted it. He believes that Liotta projects
the silent, masculine type of cool that 1800 is trying to capture with its
new “Enough Said” campaign.
Slide By :- Howard Davidson Arlington MA

4. Noting the marketing approaches of rival tequila
brands, Smith further noted that it’s “not about
velvet ropes and artisanal bottles and all that shit.”
He wants tequila to recapture its old cowboy
attitude and reputation for being “a guy’s guy’s
drink.”
Of course, this isn’t the first time that 1800 has
flirted with Mafioso marketing. Their previous
multi-year campaign featured actor Michael
Imperioli, best known for his role as the druggedout gangster Christopher on The Sopranos. This
time, however, 1800’s ads will be cutting all the
chatter and letting Liotta’s tough countenance –
and his manly drink – do all the talking.
posted by Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA