1. TV Viewers Get a Taste of Craft Brew Ads
by
Howard Davidson, Arlington, MA
Slide by: Howard Davidson, Arlington, MA

2. Craft Brewers Kona and New Belgium are fired up to take
on the big dogs as they experiment with TV ads in a top
heavy industry.
TV Viewers get to taste some new craft brew ads these
days as the breweries are serving up some cool new ads.
Slide by: Howard Davidson, Arlington, MA

3. Smaller craft beer brands have been rising in
popularity due to their variety of rich flavors,
compared to the watered down name brands
typically stereotyped to be bought by college frat
bros. When it comes to spending on ads though,
major brands still dominate.
Slide by: Howard Davidson, Arlington, MA

4. Hawaiian-born Kona Brewing Co. launched its
first ever TV ad campaign called “Dear Mainland”
seeking to build awareness for the brand, which
is well known in Hawaii but less so in the other
39 states it is sold in. The ad encourages
mainlanders to stop multitasking and worrying
about their jobs to instead hang back and “single
task,” drinking beer. Because that’s the best way
to be productive.
Slide by: Howard Davidson, Arlington, MA

5. New Belgium Brewing is in it’s second year of TV
advertising as well but both campaigns are only
regional and don’t come close to the advertising
power of larger companies like Boston Beer Co.
who has a 1.4% of the entire beer market which
goes to show that there’s a crap ton of beers out
there! If you’ve been drinking only one beer your
entire life, you might want to start exploring a
little more. Slide by: Howard Davidson, Arlington, MA

6. Boston Beer Co. spent $38 million in the media
but that still didn’t stop craft brewers from selling
15.6 million barrels of beer.
Perhaps it’s the quality of the craft beers that
speak for themselves, allowing them to not have
to worry about advertising as much.
Slide by: Howard Davidson, Arlington, MA