My presentation to Facebook Developer Garage London in March 2012. Looking at F2P business model for games, current monetization tactics, why these are increasingly risky, and what we think developers ought to do going forward to help them Stand out from the Crowd, Increase their Monetization, and above all, make a Difference in the Real World.
4. 80/20 Rule for VG’s too.....
This is a Virtual Tractor - or Virtual Good.
5. 80/20 Rule for VG’s too.....
Virtual goods used to decorate your avatar......
6. 80/20 Rule for VG’s too.....
.... give Avatars Energy.....
7. 80/20 Rule for VG’s too.....
.... or even Extra Life packs!
8. Whales & Other Payers
Whales = 10% of Payers = ARPPU of $20
Dolphins = 40% of Payers = ARPPU of $5
Minnows = 50% of Payers = ARPPU of $1
(thanks to Nicolas Lovell, GamesBrief, for above stats ->
http://www.gamesbrief.com/2011/11/arppu-in-freemium-games/ )
9. Why are Whales Important?
Text
10% Responsible for almost 45% of game income
16. Which One Are You?
Make a Difference
Increase Conversions
Stand out from the Crowd
17. PlayMob Campaigns
A ThanksGiving campaign was run in November 2011, where virtual food hats were sold
to raise funds for Thanks Giving meals for homeless children and families in New York.
Over 700 people were fed thanks to this campaign.
Some Testimonials From Our Partners
“The partnership between PlayMob and PerBlue has set the bar for virtual giving campaigns. We are so
happy with the final results of the initiative. PK has some of the most generous players around, thank you to
all who gave.” Justin Beck, CEO, PerBlue
19. Whales Risk Extinction...
More games competing for their attention
More reliance on free-to-play models
Need to find ways to stand out and engage other
players
21. Thank You
For further information on
PlayMob please contact:
Caroline Howes - C.O.O. www.playmob.com
Email: caroline@playmob.com Facebook: PlayMob
Twitter: @howescaroline Twitter: @playmob