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Gambit Seminar - Digital Kommunikasjon 2012 - 16 juni 2011
- 1. “It’s not business,
it’s personal”
Hans-Petter Nygård-Hansen
North Geo-Manager Cisco
Twitter.com/hpnhansen Facebook.com/HansPetter.info
http://HansPetter.info http://www.cisco.no
+47 911 95 704 hhansen@cisco.com
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. • sdsd
• sdsd
• sdsd
• sdsd
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. Media-kommunikasjon
Dialog
Vare- & Kompetanseflyt
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. • 50% av journalister
henter nyheter via Twitter
• Personlige
representanter
• “People talk,
brands don’t” • Kunden har kontrol
• Er du ikke tilstede på
sosiale medier vil de
fortsatt snakke om
deg…
• “Content is king, president & pope”
• Sosiale medier tilbyr en personlig og to-veis kommunikasjon.
• Digitale medier påvirker (og hjelper med) hele kjøpsprosessen.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
- 8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
- 9. Innholdet er konge,
markedsføring er dronning, Kundene er (muligens) ikke
og hjemmesiden er din trone. intr. i produktene eller
tjenestene dine.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
- 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
- 11. Online & Print annonsering
…eller salg
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
- 12. Fysis
k hand
el
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
- 13. Reklame og tilbud
basert på hvor du
er og hva dine Preferansebasert
interesser er… innhold
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
- 14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
- 15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15