All meetings are exercises in *Solution Selling*. Develop the social media mindset for effective results. Use social media effectively to have those meetings with the right words and perspective. (This is class #3 in a series). ~H.
1. All Interviews Are Meetings
Where Conversations Are
Exercises In Solution Selling
The Sociology & Technology of
Using Social Media
To Get Those “Meetings”
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2. The REAL Situation is...
CONTEXT & FOCUS
• Interview/Conversations are
– Solution Selling Exercises,
– Determining Your
• Strengths, Motivation & Fit
• Your host may throw up barricades
– Making it difficult:
1. To get to “reach” them --
2. Even when your “common” goals are in-sync.
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3. How Do We Get To Common
Ground?
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5. The Truth!
1. Strengths
2. Motivation
3. Fit
1. Can you do the
job? (S)
1. I’ve done...S 2. Will you love
2. I am………M the job? (M)
3. I have…….F 3. Can we tolerate
working with
you? (F)
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6. The 2 Objectives For FOCUS
1. “Reach” them
w/Solutions to..
• Using Social Media
2. Identified goals that Effectively
3. Address S.M.F. • Having S.M.F. words
• Putting conversations
in “Solution Selling”
context
The Approach
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7. Business Goals Are Obvious
P-I-R-C
• Prevent Budget
• Improve 1. Top Line Revenue (Increase)
• Reduce 2. Expense (Reduction)
• Change ==============
3. Bottom Line (Management)
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10. • “…so user-friendly that it's
going to be an inarguable game-changer.
It aggregates content in an innovative
fashion and integrates seamlessly with
existing infrastructure.”
Buzzword Example
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11. Avoid These
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14. • …Can you do the job? (Strengths)
• …Will you love the job? (Motivation)
• …Can we tolerate working with you? (Fit)
The 3 Reasons We Have
Careers 14
15. • I need you to “fix” my problem.
The Reasons Employers
Need Us… 15
16. As a: _______________________________ (role)
I Impact: (1.) (2.) (3.)
Budget
1. Top Line Revenue (Increase)
2. Expense (Reduction)
By: ______________________________
==============
3. Bottom Line (Management)
Prevent Through my experience in & skills at, with companies who :
Improve
Reduce ____________________________________________________________
Change
____________________________________________________________
I solve the “_______________________________________________” problem.
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25. LinkedIn Profile
Strategy... Summary Section
•It’s not ONLY to answer
“What do you do.”
•LQQk at the world from your
“customer’s” eyes.
•Keywords from the past +
future! 25
26. LinkedIn Profile
Strategy... Keywords
•Keywords that are not on
a resume!
•Keywords that answer the
WPDYS?
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27. “Problems I Wish To Solve”
• As a ______________________________
• My skills & experience developed S.M.F.
in ________________________________
• __________________________________
• Prevent:___________________________
• Improve:___________________________
• Reduce:___________________________
• Change:___________________________
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