1. “State of the Program” Faculty Presentation
Friday, January 23, 2009 1
2. What is the MCDM?
The MCDM offers critical insight and skills to future leaders of the
ever-evolving world of media technology and distribution.
Friday, January 23, 2009 2
3. Why?
Benkler: The Wealth of Networks
Important moment of transition: “social production” vs. “market production.”
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4. Why?
Benkler: The Wealth of Networks
21st century has taken us out of industrialized, one-way communication to
“unfinished goods” of debate & conversation.
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5. Why?
Shirky: Here Comes Everybody
“We are living in the middle of a remarkable increase in our ability to share, to
cooperate with one another, and to take collective action, all outside the
framework of traditional institutions and organizations”
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6. Why?
Li: Groundswell
“A spontaneous movement of people using online tools to connect, take
charge of their own experience, and get what they need -- information,
support, ideas, products and bargaining power -- from each other.”
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7. Storytelling
Community
Pillars
Business
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8. Research Strategies & Methodologies in
Digital Media
Evolution & Trends in Digital Media
Technologies
Core Classes
Digital Media Law & Policy
Friday, January 23, 2009 8
9. Understand
Create
Electives teach how to
Distribute
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