This document discusses using HR technology and social media to attract and retain Generation Y employees at Procter & Gamble. It outlines a three pillar approach: 1) Associate employees by building an association with the company through digital engagement, 2) Inspire employees by providing online tools for career development and performance management, and 3) Nourish employees through knowledge sharing and training enabled by social technologies. The goal is to create a unified "Culture of ONE" across P&G's global operations by using relevant technology to associate, inspire, and nourish employees.