This talk was given to a group of undergrad interns at the Institute for Systems Biology in Seattle.

1. Personal Branding 101
Undergrad Lunch Discussion
Aug. 10, 2012
Presented by Hsiao-Ching Chou

2. What’s Personal Branding?
It’s how you market yourself so that you
stand out in a crowd.
aka: How to get a j-o-b.

3. What’s Marketing?
It’s how you present yourself and your skills
to be appealing to your intended audience.

4. Discover Your Brand
• What are your immediate goals?
• What’s your vision or BHAG?
• What are skills and strengths?
• How can you contribute to the conversation?
• What makes you unique?
• What’s your voice and personality?
• What’s your design sensibility?
• What are your signatures?

5. Are You
Google-able?

6. Marketing Platforms
• Resume and cover letter
• Web site and/or blog
• LinkedIn
• Twitter
• Facebook
• Google Plus
• YouTube
• Instagram
• Pinterest
• Articles, publications

7. 5 Keys to Success
• Good writing
• Sharp images/graphics/video
• Diligent networking
• Smart sense
• Attention to detail

8. Must Haves
• A proper head shot
• Bio – short, medium, long
• Tools: computer, camera, editing programs
• Basic proficiency in social media tools
• Initiative and the ability to react
• Network of friends

9. You Are ’Net Natives
• You need a digital trail
• Your brand is your digital uniform

10. Questions?