1. GET BLOGGING!
Center for
International Private
Enterprise (CIPE)

2. INTERNET KEY
1122334455

3. JANG NEWS PAPER 7TH SEPTEMBER 1977

5. THERE ARE 22 MILLION INTERNET
USERS IN PAKISTAN 6% ARE USING
MOBILE DEVICES TO ACCESS
INTERNET

6. INTERNET REVOLUTION

7. WHAT IS SOCIAL MEDIA?
Social Media is an
internet based
interactive medium of
communication

8. #1 ACTIVITY ON THE INTERNET

9. 900

10. NEWSPAPER READERSHIP IN PAKISTAN
English
Urdu
Nawa-e-
Waqt
23% Dawn
Jang Express
7%
46% 20%
Awaz
10%
Ummat
4% The News
Khabrain
Qaumi
Awam
3%
Akhbar
15% 3%
5%

11. EMERGENCE OF ALTERNATIVE MEDIA
its live – its hot – its instant
Its the fastest growing medium for communication

12. ONLINE IS THE MEDIA FOR TODAY AND
TOMORROW.
 Online, social networking and blogging
remains the most popular pastime with
half of all respondents doing it compared
with 47% six months ago. The big jump in
usage most recently has been among 45
to 54 year olds, increasing from 37% to
45%.
Source: KPMG Report

13. SOCIAL MEDIA STATS FOR PAKISTAN
7 Million Facebook users
1.2 million Linkedin users
1 million Twitter users
7.5 million YouTube users

14. WHO IS THE MOST LIKED PERSON
FROM PAKISTAN ON FACEBOOK

15. SEPT 2011 2.8 MILLION FANS – NOVEMBER 2011 32
MILLION NOW 39 MILLION

16. WHICH PAKISTANI INSTITUTION HAS
THE TOP PRESENCE ON SOCIAL
MEDIA?

17. 11,000 VIDEOS – 10 MILLION VIEWS

18. WHICH IS THE MOST WATCHED
YOUTUBE CHANNEL IN PAKISTAN?

20. SOCIAL MEDIA IS VIRAL

21. IS SOCIAL MEDIA
REPLACING
TRADITIONAL NEWS
SOURCES

23. RECENT STUDY IN THE UK
 28 per cent of journalists say social media is
essential for the job
 Magazine journalists least likely to use
social networking sites
 Fewer journalists believe social media
increases productivity
 Broadcast journalists use social media the
most
 A new study has found that more than a quarter
of UK journalists now believe they would be
unable to carry out their job without social media
websites like Twitter and Facebook.

25.  Why Blog?
 Challenges before you start.
 How to find your niche.
 Challenges as a blogger.
 Which platform to chose from (blogger vs
wordpress)
 How to write quality content?
 Reaching out to readership.
 Key success factors.

26. WHY BLOG?

27. WHY BLOG?
Improve
s
creativity
Recognitio Writing
n skills
Opportunity
Opportunity
to interact
to express
with large
views
community

28. CHALLENGES FOR BLOGGERS
Respecting
Continue Building
Scheduling reader’s
writing Readership
comments

29. CONTENT IS THE KING!
Read, liked Simple yet
and goes correct 400 words
viral language
References
Personal Professional
and
touch approach
hyperlinks
Pictures and
videos

30. FINDING YOUR NICHE
Personal Blogging
Corporate Blogging
Informational Blogging

31. FINDING RELEVANT CONTENT

32. COMPONENT OF A BLOGPOST
 Title
 Body
 Keywords
 Pictures
 Videos
 Hyperlinks

33. A SIMPLE TOOL FOR
CREATING A STORY

35. WRITING KILLER TITLES
 #1: Use a Number
 Your post could use any of the following:
 Tips, Ways, Methods, Steps, Templates, Rules,
Secrets
 Adjectives: great, expert, clever, fantastic,
brilliant, top, best
 Some Nice Examples:
 Ten Easy Ways to Write Faster
 Five Simple Steps to Set Up Your Blog in Less
Than Two Hours
 Five Crazy Videos That Will Make You Laugh Out
Loud

36. BREAKOUT
You have 15 minutes to bring a story.
Go out in the lobby, restaurant, toilet,
bookshop, shopping arcade, parking,
reception etc and bring a story

37. DESIGN COUNTS
http://jongordon.com/blog
http://sethgodin.typepad.com/
www.jeffbullas.com
http://t.co/IuoG4RYh
http://www.humorcarbons.com/
http://wisdomfrombooks.com/

38. WHICH PLATFORM?
Blogger vs Wordpress
Serious blogging – host
at your domain

39. Working in Groups
Share Your Ideas of
Using Social Media

40. TWITTER HELPS IN
 Get stakeholders to see your story.
 Start a conversation.
 Keep up with sources, find ideas.
 Find & capture reaction.
 Dig up the past.
 Help your audience keep track of an
ongoing story.

41. THINKPAD!
 Choose the topic that you wish to cover
 Name your blog
 Select a platform
 Select a theme
 Add widgets
 Create your first post

42. Success Factors
YOU and Your Commitment
Content:
• Short, specific, thought provoking, informational
Appearance:
• font, color scheme, spellings, grammar, title, pictures
Professionalism:
• Facts, references, tags, google alerts, Social media
postings, research

43. BASIC SEO
- Keywords
- Title
- SEO tools
- Bold Fonts
- Youtube Videos
- Slideshare
- Effective Backlinking
- Commenting on other blogs

44. REACHING OUT TO READERSHIP
 Facebook (join groups, increase friend’s
circle) 900 million
 Twitter (use #tags) 100 million active
users
 Google+ over 100 million
 Linkedin Groups 140 million users
Most traffic comes from facebook
 Tagwith keywords
 Backlinks
 Tweet (and retweet)
 Request

45. hammadlinks@gmail.com
http://hammadsiddiquiblog.com
Twiter: @hammads
HAPPY BLOGGING!