1. Advertise Your Wares &
Sell Your Services
with a Library Brochure
Niamh O’Sullivan, Research Officer/Librarian
Irish Blood Transfusion Service

2. Aren’t print brochures a bit old-fashioned?
• People still like print
• Brighten a workspace
• Visitors like to leave
with something
• Took “inspiration”
from HSE Library
brochure (Dr Steevens
Hosp.)
• Historical aspect

3. Image courtesy of the IBTS Digital Photo Archive

4. • Name
• Logo
• Mission Statement
• “The mission of the IBTS Library is to promote
excellence in learning, education and research
within the Irish Blood Transfusion Service by
providing an innovative library service for all staff
and by enhancing the dissemination of information
consistent with the organisation’s value of
learning.”
What to put on the cover?

5. Don’t forget a
cover image
Need Help in Writing Your
Library Brochure?
by Tanya Feddern-Bekcan
http://opls.blogspot.com/20
09/08/need-help-in-writing-
your-library.html

6. The Middle Pages
• List our services
• No Jargon
• Here’s what we can
do for you
• Bright colourful
blood drop shapes
J. Howard Miller's "We Can Do It!" poster, 1943 http://en.wikipedia.org/wiki/We_Can_Do_It!

8. • Library details
• Hours of opening
• Link to virtual library
• Tag line
• Staff names with
contact details
• Other Library Roles
The Back Page

9. How much did it cost?

10. Was it Worth it?
Staff took copies for their
workspaces
On noticeboards
Organisational
Newsletter I-ByTeS
On the Intranet
Given to Library visitors
Promotion of IBTS
Library at events

11. Final Thought
• “Doing business
without advertising is
like winking at a girl
in the dark. You know
what you're doing,
but nobody else
does!”.
~ Stuart H. Britt
advertising guru