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Module III - Social Media Marketing & PR Workshop

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Hsmai Lax

This document discusses blogging, blogger outreach, and their benefits. It provides statistics on blogging popularity and outlines common blogging platforms. Blogging can help brands communicate, shape their image, and boost SEO. Blogger outreach involves researching influential bloggers, personalizing outreach emails, maintaining relationships, and avoiding mass emails or asking for only positive reviews. Blogger reviews can boost engagement and SEO through increased frequency and trust from readers globally in a cost-effective manner. Monitoring conversations helps track return on investment from blogger outreach.

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Module III Blogging, Blogger Outreach & Digital PR
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Christina Lam, Social Media Community Mgr.Blaze PRModule III - Presented By
Table of Contents ,[object Object]
Benefits of Blogging
Blogger Outreach
ROI
Benefits of Blogger Outreach,[object Object]
Did You Know? 113,000,000 people read blogs 150,000,000people will read blogs by 2014 156,000,000+blogs in existence -eMarketer
Who will blog?
Blogging What should you blog about?
Remember your audience Blogging
Blogging
WordPress Blogging Tumblr Blogger
Blogging
Communicate with clients Blogging Benefits Potential for global exposure
Ability to shape your own brand Helps with Search Engine Optimization (SEO) Establishes credibility Blogging Benefits
Blogger Outreach
Blogger Outreach
Blogger Outreach Utilize blogrolls
Blogger Outreach Research
Blogger Outreach
Blogger Outreach
Blogger Outreach
Blogger Outreach Personalize
Blogger Outreach
Blogger Outreach
Blogger Outreach
Blogger Outreach Maintain relationships
Don’t: Address email with “Dear Blogger” Send a mass email Attach or send press releases Ask for only positive reviews
Blogger Outreach ROI Engagement
Blogger Outreach ROI
Blogger Outreach ROI Ask bloggers Monitor conversations “How did you hear about us?”

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