Kaiser Permanente is a large nonprofit health plan and health care provider serving 8.6 million members through 167,638 employees across 9 states and Washington D.C. It has 14,641 physicians, 40,451 nurses, 2,607 residents, and 36 hospitals. Kaiser Permanente uses social media like Twitter, blogs, YouTube and Facebook to protect and promote its brand, extend the reach of traditional media, and improve search engine results, with the goal of creating brand advocates.

1. Social Media Case Study Holly Potter, Vice President of Public Relations

5. News and Features On Twitter: @KPNewsCenter @KPThrive @KPVivaBien Also: @KPColorado @KPNorthwest @KPHawaii @KPGANews

6. Blogs kp.org/history On Twitter: @KPHistory kp.org/farmersmarketrecipes On Twitter: @PrestonMaring

7. You Tube & Facebook facebook.com/kpthrive youtube.com/kaiserpermanenteorg

8. The Full Spectrum of Engagement

9. Why Twitter? One Example It starts with good old-fashioned PR work) 400 media stories about the study

10. Reached @ 2,000,000 via Twitter Estimated 800 Tweets/RTs (in 8 languages), including LA Times, Washington Post, CNN, Huffington Post

11. Thank You