This 15-slide presentation discusses ways to measure the return on investment (ROI) of social media. Some key points made include:
1. The value of social media is not always quantifiable in the same way as traditional marketing investments.
2. Not adopting social media can have high costs in terms of losing touch with customers and brand reputation damage from negative buzz.
3. Growth is connected to customer recommendation rates, so social media that improves recommendations can boost growth.
4. Measuring ROI requires looking at metrics like engagement, influence, and sentiment over attention alone or tool-specific metrics. Focusing on building sustainable customer relationships is emphasized over one-time campaigns.
13. What
is
the
cost
of
losing
touch
with
your
consumers?
Even
in
the
USA
leading
adverAsers
are
under-‐invesAng
in
digital/social
media
Only
5
of
the
“Top
20”
spend
more
than
8-‐12%
(Industry
average)