HUBFORUM PARIS 2013 Panel : eReputation - Introduction Intervenant : Joe Fernandez - Founder & CEO - Klout http://www.hubforum.com/paris/2013/ www.hubinstitute.com

1. Spring 2008 – The beginning of Klout
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2. INFLUENTIAL PEOPLE ON KLOUT
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3. Easily generate authentic earned media
for your brand through social media
influencers.

4. INFLUENCERS ARE TRUSTED & HAVE BROAD REACH
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5. GENERATE EARNED MEDIA WITH PERKS
KLOUT HAS THE LARGEST & MOST ADVANCED INFLUENCER PLATFORM FOR
BRANDS TO TAP INTO TO GENERATE EARNED MEDIA
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6. EARNED MEDIA IS IMPORTANT & GROWING
Earned Media produces
4x impact on brand lift
vs. paid media
Source: Nielsen BrandEffect Study, 2011
90% of marketers say Earned
Media will have significant
impact by 2015
Source: Adobe / eConsultancy Study, 2013
51% of Millennials are more likely to be influenced by earned media than
by recommendations from friends & family
Source: BazaarVoice Talking to Strangers Study, 2012
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7. BRANDS THAT WORK WITH KLOUT
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8. TARGET AUDIENCE FOR ORANGE CAMPAIGN
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INFLUENCERS WITH A KLOUT SCORE OF 60+
INFLUENTIAL ABOUT 4G, TECHNOLOGY, AND TELECOMMUNICATIONS
LIVE IN SPECIFIC GEOGRAPHIES
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9. USER GENERATED CONTENT FOR ORANGE
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10. ORANGE’S 4G LAUNCH
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11. THANK YOU
TO LEARN MORE VISIT: WWW.BUSINESS.KLOUT.COM