2. Traffic Drivers
Email is one of many traffic drivers

3. Email As a Traffic Driver
 Lists – this is tricky but there are many creative ways to
build lists without crossing the line.
 Build a targeted list that is relevant to your audience
 Templates
 Must have a good subject line that is relevant
 Well designed and written email (provide useful info)

4. More Than Driver
 Email brings people in the front
door but more importantly:
 Email is the best at nurturing and
reminding prospects or
customers about your service
 10-20% of Leads are being lost
without nurture campaigns
 Email can be used to leverage all
channels if you capture email
addresses on your website

5. Easiest Sell Out There
 Use existing lists to
 Buy new products
 Generate comments / reviews
on website
 Generate referrals
 Learn about new services
 Just keep people informed
 Proven ROI
 Almost guaranteed to generate
new business
 House email lists have lowest
CPA

6. Mistakes
 Bouncing from email service provider to email service
provider
 Pick one (ours is good) and spend the time building
campaigns
 Picking an overly complicated template and getting stuck
on the content
 Go simple to start and get more complicated as you need it
 Not integrating email into the rest of marketing
 Reuse blog content, social media content
 Just not using email

7. How Can HubShout Help?
 DIY Platform
 Web to list
 Lead to list
 Templates
 Done For You Services
 Template creation (one time)
 Auto-responder sequence content
(one time)
 Monthly newsletter service
(ongoing)

8. Demo