Webinar to HubShout resellers about important Local SEO factors and how the HubShout local seo program helps you business optimize its presence in local search.

2. What is Local SEO?
 A type of online marketing that
helps businesses increase search
engine traffic based on map
placement for geographic related
keywords.
 While there is some similarity
between tactics used for general
SEO versus Local SEO, the local
algorithm for ranking is different
from the general search
algorithm.

3. Example Map View

4. Google Organic View

5. Google+ Local

6. Why Local SEO?
 For client – Low hanging fruit for
establishing presence on competitive
phrases
 Leverage Google maps presence in search
results with local intent
 Rich text snippets that include Google+
information
 For reseller – Gateway product to get
your foot in the door for other services
 Low cost initial service
 Build relationship with customer that can
lead to web dev, seo, ppc, email, social
media etc..

7. Process Overview
Claim & Enhance Core Build Authority with Offers and Reviews
Listings Citations • Keep content fresh
• Verify • Local SEO Onsite Updates • Review badges for website
• Complete Data • Identify and claim citations & email requests
• Photos & Videos • Links also help build
• Monitor for duplicates authority

8. Month by Month Overview
Month Summary of Tasks
1 • Verify and complete profiles on Google, Yahoo and Bing.
• Facilitate verification with client.
• Setup review badges and emails
2 • Onsite audit for Local SEO factors
• Claim tier 1 directory citations
• Reviews and local status update
3 • Research competitor citations and build list for future months
• Claim citations from master list
• Reviews and local status updates
4 • Create and post slide show video for profiles
• Claim citations from master list
• Reviews and local status updates
• Extra videos can be purchased from the program
5 • Research competitor citations and build list for future months
• Claim citations from master list
• Reviews and local status updates
6 Repeat process

9. Workflow Driven

10. Password Vault
 All passwords for account stored in campaign details

11. Review Pending Client
 Verification has been the #1 failure point in Local SEO
 Review Pending – Client feature allows us to track
verification compliance with the reseller and end customer