1. Some analyst stats on video marketing5th October 2010 Hugh Murphy Business Manager UK & Ireland, e-Channels

2. 3M CONFIDENTIAL About this presentation Notes to accompany a peer discussion of marketing professionals at IBDG Strategy Forum London Oct 2010 We discussed some of the trends in online video and this document shares the sources for the data Readers are encouraged to familiarise themselves with the analyst services quoted on each page for further info

3. 3M CONFIDENTIAL Online video Mobile & video Historic data (why we got interested)

4. 3M CONFIDENTIAL 2010 eMarketer declares that “Online video goes mainstream” “The roots of a content-delivery platform rivaling that of TV are beginning to take hold” – eMarketer, April 2010 http://www.emarketer.com/Article.aspx?R=1007664

5. 3M CONFIDENTIAL Use of ‘web TV’ is much higher among younger internet users in the UK so the role of video will only increase Source: Office for National Statistics “ Internet Access - Households and Individuals 2009” ( 28 August 2009)

6. 3M CONFIDENTIAL Online video Mobile & video Historic data (why we got interested)

7. 80% of UK smartphone users are now viewing video on their devices 3M CONFIDENTIAL July 2010: 80% of UK smartphone users are viewing video on their devices Source: http://comscore.com/Press_Events/Press_Releases/2010/9/Video_Makes_it_Big_on_the_Small_Screen_in_Europe

8. 3M CONFIDENTIAL Morgan Stanley: 2010 will see a strong uplift in penetration of high-end mobile internet devices Source article: http://www.emarketer.com/Article.aspx?R=1007453

9. Nielsen predicts smart-phones will outnumber traditional by the end of 2011 in the US 3M CONFIDENTIAL

10. 3M CONFIDENTIAL Online video Mobile & video Historic data (why we got interested)

12. The combined U.K. online video viewing audience watched a total 172 million hours of video content.

13. 20.5 million viewers watched nearly 1.7 billion videos on YouTube.com (47.3 videos per viewer).

14. The average online video duration was 3 minutes.”Source: http://www.comscore.com/press/release.asp?press=2292

15. 3M CONFIDENTIAL At the end of 2008, US online retailers were citing Video as the most important new feature to add in 2009 http://www.emarketer.com/Article.aspx?id=1006883