Hugo Baeta from Automattic gave a presentation on how WordPress.com is made. He discussed what WordPress is, how Automattic makes money, their goal of democratizing publishing. He explained that Automattic is located in San Francisco and has loosely grouped teams with an open source attitude. Hugo also covered how WordPress.com is made through talent, passion, autonomy, simple tools, community support and learning from user feedback.

1. WordPress Sevilla
Meetup
July 2, 2011

2. Hugo Baeta
Social designer - Automattic
hugo@automattic.com
@hugobaeta
http://justhugo.com

3. How is WordPress.com made?

4. • What’s
what
• Why
• Who &
Where
• How
• Q&A

5. What’s what?

7. http://wordpress.org/about

9. So, how do you make money?

12. http://wordpress.com/stats

13. Why?

14. Democratize Publishing

15. http://wordpress.com/about

16. Who & Where?

18. http://automattic.com/about

19. How?

20. • Talent
• Loosely grouped teams
• Open Source attitude
• Community / Hospitality
• Simple Tools
(make things simple)
• Passion
• Autonomy

21. IRC / Skype / P2

24. http://p2theme.com

25. But, how?

26. • Support / Happiness Engineers
• WordCamps and forums
• Plugins / Open Source activity
• Our own blogging usage
• Learning from the web
• Prototyping, experimenting
and making

27. http://en.blog.wordpress.com/2011/02/17/how-is-wordpress-com-made

28. Thanks, Questions?
a
Hug o Baet a ttic
er - Autom
de sign
Social
c.com
aut omatti
hugo@
aeta
@ hugob .com
u sthugo
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