This webinar will explore some of the new creative solutions for recruiting and how complex HR functions are now going virtual. We will hear examples of how organizations such as KPMG, CareerBuilder.com and West Corp. leveraged virtual environments to reach more recruits at a lower cost and get detailed analytics and intelligence on their audience. You will also be able to collaborate directly with a vice president of HR who is right in the middle of this virtual HR movement. In this interactive webcast you will learn: How to engage with a global audience to recruit 24/7/365. How to reduce costs and do more with less. Make the screening process more efficient by communicating and filtering candidates prior to scheduling a face-to-face interview. The challenges and successes in virtual recruiting. Receive a free white paper that provides details and case studies on virtual recruiting, on-boarding and training.

1. HR Recruiting Goes Virtual
You can listen to today’s webinar using your computer’s speakers
or you may dial into the teleconference.
If you would like to join the teleconference,
please dial 1.408.600.3600 and enter access code 922 408 598 #
You will be on hold until the seminar begins.
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2. HR Recruiting Goes Virtual
Speaker: Dan Veytsman
Vice President of Human Resources
InterCall
Eric Vidal
Director of Product Marketing
InterCall
Moderator: Deanna Hartley
Senior Editor
Chief Learning Officer magazine
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3. Tools You Can Use
• Q&A
– Click on the Q&A icon on
your floating toolbar on the
top of your screen.
– Type in your question in the
space provided
– Click on “Send.”
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4. Tools You Can Use
• Polling
– The poll will appear on the
right side of your screen
– Select the best option for
each question
– Click on “Submit”
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5. Frequently Asked Questions
Will I receive a copy of the webinar recording?
YES
Will I receive a copy of the slides?
YES
Please allow up to 2 business days to receive these materials
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6. HR Recruiting Goes Virtual
Deanna Hartley
Senior Editor
Chief Learning Officer magazine
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7. HR Recruiting Goes Virtual
Dan Veytsman
Vice President of Human Resources
InterCall
Eric Vidal
Director of Product Marketing
InterCall
#CLOwebinar

8. Virtual HR Recruiting
Dan Veytsman Eric Vidal
Vice President of Human Resources Director of Product Marketing
InterCall InterCall / Unisfair
dveytsman@intercall.com ericv@unisfair.com

9. Poll #1
Question #1: What HR function are you a part of?
1.) Recruiting & Sourcing
2.) On-boarding & Training
3.) Learning & Development
4.) HR Generalist
5.) two or more of the following
Question #2: How would you rate your current “virtual efforts”?
(on a scale of 1-5 with 5 being high)
1.) 1
2.) 2
3.) 3
4.) 4
5.) 5

10. Virtual HR Solutions
HR
Campus Recruiting
Job Fairs
On-boarding
Training

11. 68% START SEARCH ON JOB BOARD
• Visibility while they are building consideration set
• First impression on job boards (68%) and natural search
(47%) is key to being considered.
• Of those interested, 92% will visit your career site.

12. 75% WILL GO SOCIAL TO VALIDATE
Source: CareerBuilder/Inavero Study – 4500 job seekers 2011
Authenticity really matters.
Brand ambassadors are key to
survival in process.
75% on Yelp or Glassdoor
(UGC)
70% on Facebook/Linked In
66% follow companies on
Twitter

13. 58% COMPLETE RESEARCH
BEFORE APPLYING
Source: CareerBuilder/Inavero Study – 4500 job seekers 2011
The opportunity to form brand impression is early…before they
apply.
Most candidates have a small set of companies and expand their
search as they learn more.
Most job seekers complete their research on companies before
applying. (58%)

14. WHERE DO THEY DROP OUT?
• Today, where are you losing the
most qualified candidates?
+ Before they even start?
+ At some point along the
way?

15. Virtual Recruiting
• Conference Halls
• Expo Halls For Job Fairs
• Custom Rooms For Learning
• Social Media Integration
• Networking Lounges and much more

16. Job Fair Attracts 10,000 Attendees
• $3.36 cost per attendee
• 20,719 registrants (400% of target)
• 10,903 attendees
• 34,302 booth visits
• 40 countries represented
Unisfair Confidential 15

17. On-boarding/training success – saved money
Virtual Learning Environment so employees could instantly
access content, SME’s and collaborate with peers
Reduced cost from $2,000+ to $62 per trainee
Saved almost $2,000,000
Unisfair Confidential 16

18. Virtual Environment For Training
Doctors, patients and providers are using new media to
connect, network and collaborate – Novartis wants to harness
this trend
Novartis trained 1000 sales and marketing employees on social
media tools, guidelines, and compliance
The exhibition hall hosted partners like McCann, Nielsen,
Sermo, PatientsLikeMe, TNS Healthcare and more

19. Virtual Career Fair
Unisfair Confidential 18

20. West Virtual Sales & Technical Career Fair
• Objective: Create a 1-day career fair to attract and hire
Sales & Technical/I.T. talent to West Companies. Long
term, create a persistent West Virtual Career Center for
on-going recruitment.
• Scope:
+ Duration: 1 day live event , 10 am – 4 pm ET, Thursday,
September 27, 2012, followed by 30 days on-demand period.
+ Geography: Across the U.S.
+ Job Focus: Sales, Technical/I.T.
+ Expected Registration: 500 - 700
Unisfair Confidential 19

21. Promotional Strategy
• 4 weeks out before event date
• Social media – Twitter, Facebook pages
• Online job boards – LinkedIn, Careerbuilder, CareerLink
• “Blip”/text at bottom of current Sales/Tech job postings
• Targeted email campaign
• Promotional graphic on West product sites in career
sections – Intrado, InterCall, Televox, etc.
• West Intranet site – banner on carousel
• Employee Referral program
Unisfair Confidential 20

22. Event Day Metrics
• Registration: 807
• Attendees: 362
• Show Up Rate: 45%
• Ave Time Spent in Event: 53 minutes
Unisfair Confidential 21

23. Key Insights
• Do not promote job fair too early – hiring is cyclical, job
postings have expiration dates
• Ensure registration is simple with selected number of fields
• Respect the jobseekers’ discretion/privacy – disabled
networking feature; jobseekers only chat with
reps/recruiters
• Make sure you have a “content strategy”
+ What kinds of jobs will you post for this career fair
+ How will you display the jobs within the environment hierarchy
+ How long will the jobs be ‘live’ before they expire
+ What happens to them after the live and on-demand period?
• Staffing
+ Assign key recruiters/staff to booths to answer questions, even
after live day (create FAQ sheet, proper training, etc).
Unisfair Confidential 22

24. Six Steps To Success
The Six Steps to Success
23

25. Virtual Campus
Recruiting Environment
Administrative Control
manage content | track users | generate reports
HR & Enrollment
Virtual University Environment
Product Showcase Environment

26. Engage – Define Your Message
ENGAGE candidates by defining your recruitment message
and setting up the avenues to build company awareness.
• What is the perception of your company
as a best place to work?
• What does your target talent think of you?
• What message can you own to better
attract them?
• How will you create that message?
• What should your message look like? What Images and language should you use?

27. Open Conversation
Q&A

28. Virtual HR Environments
Dan Veytsman Eric Vidal
Vice President of Human Resources Director of Product Marketing
InterCall InterCall / Unisfair
dveytsman@intercall.com ericv@unisfair.com

29. Join Our Next CLO Webinar
The Secret to Learning Transfer Success: Introducing
Three Practical Strategies That Work
Thursday, October 18, 2012
CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register at www.clomedia.com/events
Join the CLO Network: http://network.clomedia.com/
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