Feeling constrained by your campaigns? Creative juices a bit stagnant lately? Let’s inject some fun and flavor back into your content marketing efforts. We’ll explore several fun, clever, creative campaigns that worked (and a couple that didn’t). You’ll come way with ideas and inspiration you can put to work right away on Monday. Or right away, if you're viewing this on @slideshare! #contentmarketing #socialmedia #email #video

1. Put the Fun (and ROI)
Back In Your Content Marketing
Hunter Boyle (@HunterBoyle)
Sr. Business Development Manager, @AWeber
Podcamp East 2012 | #PCEast

2. Let's Experiment
Goal: You leave with 1-3 ideas you can act upon quickly

3. What's Ahead
The Problem With ROI
Fun In Action
Quick Fixes

4. The Problem With ROI
Stuck in a rut?

5. The Problem With ROI
Willing
to
take
a
few
risks?

6. The Problem With ROI
Alter
your
perspective?

7. FUN PROOF
B2B, B2C, NPO

8. Go Rogue
B2B Email
~30% more opens vs.
series average;
strong social buzz;
3 direct sales
@MarketingProfs
MarketingProfs.com

9. Give It Away
B2B Email
2,600+ subs in 2 wks;
54%-83% open rates;
25%-69% click rates;
7,000+ downloads
@AWeber
HolidayEmailMarketing.com

10. Crowdsource Creativity
B2C Social
Tablet “Social Hotel”

Pin photos of concepts

Follow and share

Needn't be designer or
architect to get involved

1,662 followers, 19 pins
Pinterest.com/TabletHotels

11. Share Your Love
B2C Social
Kraft's Facebook Page

Video thanked “Likers”

Personalized song

4,600+ responded

Followed by AT&T

Repostable + remixes

12. Rewrite Adventure
NPO Social
TypeTap campaign

Blog+email+video

World Water Day event

Provided assets to
150 bloggers

Goal: $10K in 24 hrs

Result: $24K w/ match

13. Show Off Your Customers
B2C Photo
Nightmares Fear Factory

Monthly Flickr stream

Photos of customers

~1,000 views/month

Media coverage

Now doing UGC mashups

14. Interact With Your Fans
B2C Photo
Notre Dame Microsite

Photo contest

Social + email

Likes: 6k + 273k

100's of tags
http://125.nd.edu/pano/

15. Interact With Your Fans
B2B Video
Confessions Microsite

Parody video

Event interviews

10,000+ views

1st Sunday email

New experiments ...
EmailCampaignConfessions.com

16. Embed the Call to Action
B2C Video
Easy experiment:
CTA in video got
38% more opt-ins
than annotations
AsktheBuilder.com
bit.ly/38-video-gain

17. MANY MORE ...
Dozens of examples, links and
case studies in CMI's free ebook
bit.ly/content100-ebook

18. 3 Quick Fixes for Monday

BREAK OUT of the usual ROI rut

Start a Swipe File of EASY ideas

Have FUN with content experiments

19. Thank You! How's About Some Q&A?
@HunterBoyle
Sr. Business Development Manager, AWeber
Slides at: www.slideshare.net/hunterboyle
FUN Email Testing Workshop 2012 - Philly
Hosted by WhichTestWon + AWeber
@SEER Interactive “Search Church”
Thursday, November 1, 8 a.m. - 5 p.m.
#PCEast Attendee $50 Discount Code: aweber16
Register at: WhichTestWon.com/Email2012
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