This was part of a 15-minute presentation I gave with members of my sales team at http://www.ITHands.com so they could talk more knowledgably to our clients.

1. The Future of Internet Marketing
IT Hands Partners Meeting
June 2013

2. Lions & Tigers & Bears?
• On-page set up
• On-page keyword use
• Inbound Links

3. Pandas & Penguins & Penguins 2.0
• Panda – Feb 2011
– 12% of US sites affected
– Crackdown on content farms, thin content & more
• Penguin – April 2012
– 3.1% of queries impacted
– Focused on “Over Optimization”
• Penguin 2.0 – May 2013
– 2.3% of queries impacted
– Early evidence is still unclear – goal is to stop SPAM
– Scope varies based on language

4. Be a Thought Leader
• Subject-matter experts get top billing
• Great products & solutions
• Carving yourself out as the expert
– Blog
– White Papers
– Videos (Dollar Shave Club)
– Other Original Content

5. Local: Where Everybody Knows
Your Name
• 40% of all search is local
• Customers like to stay close
• People do business with people they know,
like & trust

6. The Impact of Social
• Have you heard “SEO is Dead”?
• Social is adding value to search but is far from
replacing it.
• Likes, shares & engagements
• Google+ impacts your rankings
• Personalized rankings

7. Phoning Home: Growth of Mobile
http://www.marquettegroup.com/why-advertise-on-a-mobile-device/

8. Only 18% of Clicks Go Here Source:
http://bit.ly/Future2013

9. 82% Go Here
Source:
http://bit.ly/Future2013

10. Less than 1% of Clicks Go Here
Source:
http://bit.ly/Future2013

11. 99% Go Everywhere Else
Especially Here Source:
http://bit.ly/Future2013

12. IT Hands Offerings Today
• Internet Marketing
– SEO
– PPC
– SMM
– CRO

13. Questions?