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Beyond Klout: Which social media metrics really matter?

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Rhonda Hurwitz
Rhonda Hurwitz

Which are the best social media metrics? Why measure, and how to track the social media metrics that count.

BusinessTechnology
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Beyond Klout: Social Media Metrics Rhonda Hurwitz January 4, 2012
The Truth About Social Media Metrics ,[object Object],[object Object],[object Object]
Klout: What and Why ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does it really mean? Name 2012 Iowa Caucus Result KLOUT Score Mitt Romney 24.6% 78 Rick Santorum 24.5% 66 Ron Paul 21.4% 73 Newt Gingrich 13.3% 45 Rick Perry 10.3% 75 Michele Bachman 5% 66 Jon Huntsman 1% 70 Kathy Griffin NA 75 Warren Buffett NA 31
Social Media Metrics: Beyond Klout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are The Best Social Media Metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Social Levers: “Conversation, Amplification, Applause” (C, A, A) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Metrics: How To Track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Blog Metrics: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* http://shemeansbusiness.wordpress.com/
How to Improve Your Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect With Me! Linkedin: http://www.linkedin.com/in/rhondahurwitz Twitter: http://twitter.com/rhondahurwitz Email: [email_address] … if you have any questions, post them on my facebook page! Facebook: http://www.facebook.com/helpmerhondamarketing Blog 1: http://www.shemeansbusiness.wordpress.com Blog 2: http://blogs.forbes.com/rhondahurwitz/

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Beyond Klout: Which social media metrics really matter?

  • 1. Beyond Klout: Social Media Metrics Rhonda Hurwitz January 4, 2012
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  • 4. What does it really mean? Name 2012 Iowa Caucus Result KLOUT Score Mitt Romney 24.6% 78 Rick Santorum 24.5% 66 Ron Paul 21.4% 73 Newt Gingrich 13.3% 45 Rick Perry 10.3% 75 Michele Bachman 5% 66 Jon Huntsman 1% 70 Kathy Griffin NA 75 Warren Buffett NA 31
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  • 16. Connect With Me! Linkedin: http://www.linkedin.com/in/rhondahurwitz Twitter: http://twitter.com/rhondahurwitz Email: [email_address] … if you have any questions, post them on my facebook page! Facebook: http://www.facebook.com/helpmerhondamarketing Blog 1: http://www.shemeansbusiness.wordpress.com Blog 2: http://blogs.forbes.com/rhondahurwitz/