An Update on Social Media 2011, and Examples of Best Practice for Facebook, Twitter, and Linked in

1. Fresh Intelligence Roundtable:What’s New On the Social Web? Rhonda Hurwitz September 16, 2011

2. 2011: What’s New … 2011 Additions: Cyberbully, Sexting, Retweet, OMG, LOL, …

3. Digital Strategy:“The Big Picture” First Things First: -- Visibility, Strategic Traffic, Lead Nurturing, Conversion, Sales mobile $$$ BLOG email

4. SS Social Platforms: B2B vs. B2C

5. Google +1 and Google+ … “Plus One” is for “liking” ... “Google Plus” is a new Social Network… A Two Month Old Baby! 30 mil. users Losing steam ?

6. Google + … Google’s Social Network

7. Latest Research: How To Achieve “The Hockey Stick” #1: More frequent blog posts (2-3x/wk) #2: A library of blog posts (> 52 posts) #3: More Twitter followers (>1000) #4: Bigger Facebookfanbases (>500) http://www.socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/

8. Facebook: How NOT to Build Community

9. Be Personal, Be Creative!!!

10. Creative Welcome Tab Well Branded Reason to Join Integrated With Blog, YT, T

11. Variety of Engaging Updates Creative Use of Photos Engaging Updates, responses Incentives Personal (--Kelly)

12. Write Every Status Update to GetLikes and Comments Questions News Photos Videos Trivia Quotes

13. Amex Open: Not Just Credit Cards! Think Beyond Your Niche! Social media whitepaper Gov’t contracts

14. Creative Use of Welcome Tab Before Clicking on Hot Spot After

15. Unique Tab Specific for Business (Done using iFrames)

16. Unique Tab: “Reviews”

17. E-Commerce on Facebook

18. Email integration

19. IMPORTANT!!!Edgerank = Facebook Visibility Encourage users to participate (comment, like, post) Status Updates manually: --Penalty for 3rd party apps

20. Facebook Insights:Engagement Matters One Company: Excellent Another Company : Poor

21. Advanced FaceBook Metrics

22. Twitter= Person To Person Connections

23. Sample Profile and Engagement

24. Even a big company can make Twitter Personal!

25. Sample Public Tweets

26. Behind the Scene – DM’s

27. Who To Follow?“Ya Never Know …” From: Wefollow.com directory

28. Targeting Influencers INFLUENCERS!!!

29. Find People: Listorious Local Search Search: Health Connecticut

30. Find People: Twitter Advanced Local Search

31. Find People: Swipe from a Competitor 

32. Find People: Search a Hashtag #

33. Find People:Search/Participate in Tweet Chats

34. Lists: The Key to Twitter Sanity! My 20 Lists 64 lists following me

36. Klout: “Influence” The Dip!!!

37. Integrate: Twitter + Blog, E-Mail, etc.

38. Fan of The Week …PLUS Blog/Fbook Integra- tion!!!

39. Linked In: No More Cold Calls Step 2: Connected? Step 1: Search Step 3: Introduction! http://www.spinsucks.com/social-media/using-linkedin-to-prospect/

40. to become a Facebook fan of the 341 Studios page

41. What’s In the Packet? 341 Studios Social Media Audit and Strategy Checklist Your Social Media Planning Calendar Your “60 Minute a Day” Social Media Routine

42. Social Media Sample Schedule Sample Visibility Plan: (5 hours/week) August 24 – August 30, 2011* **Note: We can train your team, or outsource work to 341 Studios

43. Contact: Rhonda HurwitzT: 914.645.8449E: rhondahurwitz1@gmail.com Blog: http://www.shemeansbusiness.wordpress.com Linkedin: http://www.linkedin.com/in/rhondahurwitz Facebook: http://www.facebook.com/helpmerhondamarketing Twitter: http://twitter.com/rhondahurwitz

44. Connect With Us! Text “fan 341 studios” to 32665 …become a Facebook fan of our page  Use Today’s Hashtag: #SMRTCON341 and show us some Tweet Love 