Coco Club Presentation

Richard Dyer – Star Image ,[object Object]

Institutional Context ,[object Object],[object Object],[object Object],[object Object]

Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Qualities Star Image ,[object Object],Outside Environment Beauty Physical Attractiveness Health

Creativity Out of the norm shot Originality Imaginative Creative

Talent Playing own music Passionate Organic Target musicians

Environmentally Friendly Consideration for wider society Environmentally-safe Natural

Organic Ideology Not through image/wealth Selling playing their own music XL – Enhances image Poster

Inside CD cover Energy/ Youthful Environmentally friendly Pedal Power Energy Young Festival Instruments Audience powering

Organic Ideology Ideas from Keith Negus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success in the combination? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Combination ,[object Object],[object Object],[object Object],[object Object]

Coco Club Presentation

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Coco Club Presentation