2. Richard Dyer mentions that a star is a “constructed” image and does not represent the real person or people. So as part of the media course we had to create stars to reach out to a specific chosen target audience. Our band now named “Picasso’s enemies” is an organic band. The band members met at Uni where they shared the same flat. They decided to create a band and started practicing in the basement of their Uni building where they were told to leave due to the noise. Not having anywhere to practice they started playing at gigs where they were spotted by XL recordings and were signed. They are young band and are well known for their fun loving nature and giving all of their energy at gigs. They have a quirky style and their music is Indie/Pop.

4. Target Audience Our intended target audience for Picasso’s Enemies would be a male or female and in their late teens. They would be into Indie Style bands and would have a sense of sophistication, knowing about different Art forms, as our video is all about Art. They would be artistic and quirky, enjoying something different. They would listen to radio channels like Radio 1 and attend regular Gigs. Music would have to be a big part of their lifestyle. Our target audience may walk around places like Camden and shop in quirky small vintage shops that offer a unique style.

7. Youthfulness Youthfulness Our band are shown throughout the video to be youthful. During the video they constantly pull faces which suggests a level of playfulness in the band. This would reach out to the target audience as it would show they are able to have fun. Their ability to have fun and pull faces also helps the audience connect with the band and feel like them. The band suddenly become real o the audience and this element in the music video shows that they are human and do have emotions too. The pulling of the faces is also seen on the CD cover in the inside design and the poster for Picasso’s Enemies. This also gives each band member a different personality and audiences can connect with the different band members in different ways. This alone provides an open polysemic experience for the reader as they read the facial expressions in different ways.