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Richard Dyer’s Paradoxes
By Katie Paczynska
Paradox 1
The star must be simultaneously ordinary and
extraordinary for the consumer.
The following slides show the examples of
Paradox 1.
Examples of Paradox 1:
Beyoncé & Jay-Z
On the left: Extraordinary example of Beyoncé
and Jay-Z preforming on the stage for the
audience. On the right: Ordinary picture of
them presenting their casual, private life and
spending time together like normal people.
Example of paradox 1:
Shakira
On the left: extraordinary Shakira performing,
On the right: ordinary Shakira & her husband,
Footballer Gerard Piqué.
Paradox 1:
Rihanna & Drake
On the left: extraordinary Rihanna and
Drake performing, on the right: ordinary as a
private couple, on a basketball match
Paradox 1:
Justin Bieber & Selena Gomez
On the left: extraordinary Selena and Justin
Preforming on the stage, on the left : ordinary
example of the picture from theirs private life.
Paradox 2
The star must be simultaneously present and
absent for the consumer.
The following slides show the examples of
Paradox 2.
Paradox 2: Katy Perry (Absent)
Paradox 2: Katy Perry (Present)
Paradox 2: Lady Gaga (Absent)
Paradox 2: Lady Gaga (Present)
Paradox 2: Nicki Minaj (Absent)
Paradox 2: Nicki Minaj (Present)

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Richard dyer’s paradoxes

  • 2. Paradox 1 The star must be simultaneously ordinary and extraordinary for the consumer. The following slides show the examples of Paradox 1.
  • 3. Examples of Paradox 1: Beyoncé & Jay-Z On the left: Extraordinary example of Beyoncé and Jay-Z preforming on the stage for the audience. On the right: Ordinary picture of them presenting their casual, private life and spending time together like normal people.
  • 4. Example of paradox 1: Shakira On the left: extraordinary Shakira performing, On the right: ordinary Shakira & her husband, Footballer Gerard Piqué.
  • 5. Paradox 1: Rihanna & Drake On the left: extraordinary Rihanna and Drake performing, on the right: ordinary as a private couple, on a basketball match
  • 6. Paradox 1: Justin Bieber & Selena Gomez On the left: extraordinary Selena and Justin Preforming on the stage, on the left : ordinary example of the picture from theirs private life.
  • 7. Paradox 2 The star must be simultaneously present and absent for the consumer. The following slides show the examples of Paradox 2.
  • 8. Paradox 2: Katy Perry (Absent)
  • 9. Paradox 2: Katy Perry (Present)
  • 10. Paradox 2: Lady Gaga (Absent)
  • 11. Paradox 2: Lady Gaga (Present)
  • 12. Paradox 2: Nicki Minaj (Absent)
  • 13. Paradox 2: Nicki Minaj (Present)