Tạp trí Internet Marketing Số 05 Sep~Oct - 2011

SEPTEMBER / OCTOBER 2011

Magazine
TELL IT AS IT IS’

PERRY MARSHALL
INTERVIEW
THE

LOW COST

HIRING SECRET
ESSENTIAL

COPYWRITING
QUESTIONNAIRE

SEVEN

KILLER APPS

InternetMarketingMag.net

STATE
OF THE INTERNET
THE

PROJECT MANAGE
YOUR

SUCCESS

SECRETS OF A

440K PRODUCT
LAUNCH
7 STEPSTO
7 FIGURES ONLINE

Facebook.com/InternetMarketingMagazine

The Original and Best Internet Marketing Magazine Designed
Specifically for the ipad, iphone, Android and the Web

THE STATE OF THE INTERNET
All the Fuss About Google Plus

The Buzz online in the last month or two is about Google’s
new Social Media offering ‘Google Plus’ or Google+ as it’s
most often called. Using the word ‘Buzz’ there was a bit of a
cheeky pun as that was Google’s previous failed attempt at
social media.
Google + is a weird name in that it suffers from similar
naming problems as the artist Prince when he changed his
name to the love symbol. It’s a weird one to search for or to
even mention in a web URL.

Google advises that the Google+ project is currently working
out all the kinks with a small group of Beta testers, so
joining is by application only. There are now over 20 million
beta testers so it’s not that small a group but by Google’s
standards it may be. It has some pretty cool features. As
you will see below on the 3 main ones below that Google
advertises on its invitation emails to join Google Plus, it’s got
some pretty cool functionality.

Circles
The easiest way to share some things with college buddies,
others with your parents and almost nothing with your boss.

Hangouts
Let friends know that you’re free for a video hangout, any time,
anywhere. Then catch up, watch YouTube or... just hang out.

Sparks
A feed of only the things that you’re really into, so when you’re
free, there’s always something waiting to be watched, read or
shared.


Internet Marketing Magazine

1

The question really is what is stopping Facebook from
bringing out these exact same features in the next few
months and making the Google+ platform be nothing too
special? Watch this space, as I believe they will have their
own version of circles etc very soon.

Much the same way as Google cracked down on sites in
recent years that didn’t meet their terms and conditions I
imagine ClickBank will need to also as the web matures and
the governing bodies exert more and more pressure to clean
up questionable sales tactics.

If you have a Google apps email account and you try to
join Google+ like I did you will get an error message stating
‘Google+ is not yet available for Google Apps.’ So they’ll
support other companies email system logins but just not
there own… very weird.

Among the changes that will stop some very commonly used
sales pitches include:
1. False Scarcity

• Pitches saying only 200 copies of an eBook will be

I’ve been chatting to the folks at
Rocketboom.com through the week
and they have given us permission
to run their excellent overview
video of Google+ and where it fits
into the market place. Give this a
go below. It runs for about 4 mins.
Depending on which version of the
mag you are reading it will either
play right here or work as a link off
to the video on our main site.

The Changing Face
of Mobile
Google recently bought Motorola
Mobility for $12.5 billion to
‘protect’ the Google Android Mobile
Operating System (OS).
Credits: Thanks to the awesome team at RocketBoom –> http://www.rocketboom.com/?s=google+plus
The reported reason that this
acquisition was made was to
sold. But then the seller keeps offering the product
secure Patents that Motorola owns to protect their
after 200 are sold.
Android OS.
What is now unclear is will Google Android still be an
open source mobile platform or will they setup a similar
environment to Apple with its devices where their OS is only
allowed to play on their hardware?
Either way, mobile devices and mobile Internet will still
continue to rise as it becomes more and more the norm.

ClickBank gets tough with its new Guidelines
ClickBank emailed all their sellers recently to announce new
promotional guidelines, hinting that they’re in response
to regulatory changes (e.g. FTC) and credit card processor
requirements.
ClickBank has developed these guidelines to help vendors
better understand what kinds of messaging, claims, imagery
and testimonials can and cannot be used on ClickBank
vendor “Pitch Pages” and other promotional material.


• Pitch pages that tell you that an offer is good for only
the next 10 minutes.

ClickBank will no longer allow these claims. It will allow
true scarcity claims if you really will only sell x copies of
a product.

2. Discount pricing

It’s common practice on ClickBank where every eBook

is “regularly priced” at $197 but you can get it today for

only $47.

ClickBank will no longer allow this unless you really did

sell the product for $197 previously.

3. Testimonials and Endorsements

ClickBank states that you need to have accurate
testimonials and endorsements, which makes sense and


2

is a great move, but then it goes on to state that you
can use actors to portray consumer’s real experiences
This is very weird that they would allow you to use
actors in creating testimonials. Handy if you have ugly
customers I guess.

You can read the ClickBank new Vendor Promotional
Messaging Guidelines here http://www.clickbank.com/
help/vendor-help/vendor-basics/selling-basics/vendorpromotional-guidelines/

From the Desk of the Editor
Welcome to this the fifth issue of ‘Internet Marketing
Magazine’ – the original and leading magazine designed
specifically for Internet Marketers to be delivered on the
iPad, iPhone, Android and web platforms.
We have just launched the new Internet Marketing
Magazine Members area for email subscribers. Those
who are already an email member will have been emailed
the link to the members area prior to this issue being
released. We encourage you to join up and get access to the
members area via InternetMarketingMag.net or Facebook.
com/InternetMarketingMagazine
We are trying to make the content richer with a new ‘candid
don’t hold back’ interview series to get to the bottom of what
really works and what doesn’t online. The full interview


mp3’s can be found in the members area and will build out
issue by issue so check back there from time to time. The
full Perry Marshall interview is available in there now in the
‘Audio Expert Interviews’ section. This contains heaps of
great content that we were not able to include in this issue
of the magazine because the size of the article would have
been too long.
‘Internet Marketing Magazine’ is now on the Android
platform. It previously was available in the Android Market
via Zinio and still is, but now we’ve added our own App for
delivering the content and turning up in search. The first
issue of the app has cut down functionality and is just a
placeholder to secure our app name of ‘Internet Marketing
Magazine’. We are currently working on a second version of
the App to have similar functionality to what you experience
on the iTunes App store or on our site or Facebook.
That’s the admin out of the way, let’s roll up our sleeves and
get stuck into the rest of this issue…
Wishing you the best of success online
Greg Cassar

GregCassar

Internet Marketing Strategist & Editor –


3

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4

A CANDID ‘TELL IT
AS IT IS’ INTERVIEW
WITH PERRY MARSHALL

Something new for Internet Marketing Magazine in that we have started doing interviews with
some of our invited panelists and posting the full interview in the new members area.
GREG: I’m very excited about the guest we have today, a
very special guest by the name of Perry Marshall. Most of
you will have heard of Perry. Perry’s been an online marketer
for many years now and is very much seen as an authority
online particularly in the realm of Pay Per Click. Perry is a
traffic and conversion specialist and a mentor to thousands.
Welcome Perry, to the call.
PERRY: Hey, it’s great to be here, thank you for having me,
and congratulations on your magazine!
GREG: Thanks, Perry! So Perry, most of our audience and
members will have heard of you before but not everyone.
Could you please start of by telling us a little bit about your
story and how you ended in a position where you are now?
PERRY: A lot of people in the Internet Marketing space know
me for Adwords. I have a very popular E-book called the
“The Definitive Guide to Google Adwords” and also a book
in the bookstores. We also have some things that we’ve been
introducing for Facebook, which is quite a different animal
than Google.
But prior to that when I first hang out my shingle, I was
really a Business to Business and Technology Marketing
Consultant and I have come from being a Sales Manager at
a software company. Prior to that, I was an engineer and I
actually designed speakers on the Jeep Cherokee and some
different automobiles in the 90’s. I’ve done a lot of different
weird things and I am always interested in more weird things
so I have my fingers in a lot of pies. I live in Chicago and I got
a family and it’s been really fascinating to be evolving along
with the world.
GREG: When you really first come across Google Adwords,
did you get it straight away? Or understand what sort of
game changer it was?
PERRY: I did. I fully understood what it was capable of and
I wouldn’t say I knew how big it was going to get, because I
didn’t. But I totally got it and the reason I got it was because
I had been a really serious obsessive Direct Marketing Junkie
for the previous five years. And I just read and learned
everything that I can possibly get my hands on.


GREG: With Adwords, there are so many facets to it such as
search traffic placement targeting, remarketing and the list
goes on. What components of Adwords do you really love
and do you always use in your main toolset of arsenal?
PERRY: Well I really like the Display Network. I naturally
gravitate towards things that are less straightforward, and
less obvious and Google’s display network is definitely like
that. I think search is pretty obvious and there’s a finite set of
tools that you can use and once you have exhausted them,
now it’s all about conversion. But with the Display Network,
you’re dealing with something that’s much more squishy that
the average online marketer is less comfortable with and
you’ve got like a million options.
You can just be more artistic there so I’ve always liked that. I
like Banner Ads, there’s endless capacity for creativity there.
You know the thing I like about this Online Advertising is
competitive as it is; it’s impossible to run out of new ideas.
It’s only as limited as your imagination, you can always find
another way through.
GREG: What other traffic strategies do you find yourself
implementing on a site once you’ve implemented Adwords.
Do you then go to Facebook next or what would you
compliment it with from a traffic point of view?
PERRY: Well it depends entirely on what kind of business
you have. Some businesses for example, are very Facebook
friendly - we have this little quiz we put a little scorer thing,
www.isfbforme.com, and you can go describe your business
in about a minute and click on different things and click
submit. It’ll give you a score from 1 to 10 on how Facebookfriendly your business is. If you get like an 8 or more, then
Facebook is probably a major traffic source and it may even
rival Google in terms of how much traffic it could give you.
Now if it’s less than a 5 then it’s probably much lower down
on your list.
I find that a lot of people get really good traction with
just a basic email marketing. And sometimes in a more
commercial or Business-to-Business kind of a setting, it’s
paid advertising and eZines and stuff like that. For other
contexts’, it’s more affiliate marketing and the person


5

sending the mails is taking the risk. So it just depends on
what kind of market you are in.
GREG: You said something really cool when I was at your
Maui Adwords Master’s Conference last year. You spoke
about how Google is like the “yellow pages” and Facebook
is more like the “coffee shop” and that was really like a big
“aha” moment for me because they are different traffic
source. They do convert differently and people are there
for different reasons.
PERRY: Yes, I totally stand by that: Google is the Yellow Pages
and Facebook is the Coffee Shop. It tells you both how to
sell and what you can sell. Do people sell things in coffee
shops? Absolutely. There are some things that people are
never going to go looking for. There are some things that sell
neither in the Yellow Pages nor the coffee shop. There’s no
single kind of traffic that’s best
for everything. But Facebook
is good for anything that’s
cultural, artistic, religious,
political, identity driven,
anything that is highly
emotional or kind of squishy.
Google is much more geared
for logical, transactional,
and informational, so as the
Internet matures, you have
more and more shifting and
sorting and people are finding
out where they like to hang
out. You know Twitter is useful
for certain kinds of things. But
I wouldn’t count on it to save your butt next time you need
some traffic.
GREG: What tools and techniques do you really use and
love when you are increasing the conversion rate of
landing pages and also sales pages?
PERRY: Slightly off topic, but I am a total believer in email
and auto responders. Frankly it’s hard to think of a business
that wouldn’t have at least a modest improvement by adding
an auto responder. It’s a good use of copy-writing, good
story telling, and you make people want to read what
you write even if you’re hiring a copy writer do it, I think
that’s essential.
With landing pages, depending on what you’re doing, video
is more and more important. The web is becoming more and
more like TV and also I’m really seeing a merger or collision
if you will, of online and offline with bricks and mortar,
especially with the last year and so. It was abundantly
obvious to me than that there was always a big opportunity
for anybody who is marketing online to go offline and
get more money. If you are willing to also do direct mail
especially to existing customers, if you are willing to do live


events or have wine and cheese parties or whatever, there
was a lot more money to be picked up. What I also noticed
was online marketers didn’t want to go offline and offline
marketers didn’t want to go online. I have seen all of that
change with the recession. Now I am seeing people happily
and willingly go both directions on this.
GREG: What advice would you have for those of our
readers or listeners who are info marketers who bought
every course and implemented a heap of stuff and they’re
just not making money online?
PERRY: I’ve got of a lot of things to say, the first thing is, you
know the internet is not your savior and your real mission in
life isn’t necessarily to “build the online automated money
machine” or you know, fill in the blank, whatever definition
you’ve put on it.
I think your real mission is
to really understand where
your unique ability intersects
with hungers people have out
there in the world, whatever
they are. All of the successful
people I know, they find a
combination of two to three
things that they are good
at and they do them. And
I think a lot of people out
there are struggling because
they are really trying to copy
somebody or they are trying
to imitate a formula and that’s
not really how you succeed.
I think when people get frustrated and especially if they get
desperate, what they do is they start to look at everything
they’ve done and all their experiences and everything as
being kind of useless. And they are like often in search of a
new thing and they kind of throw everything to the wind and
they almost mentally start over. Well, you need to be very
selective of what you’re starting over about or starting over
with because if you work for the insurance industry for 13
years, you might think it’s the most boring thing in the world
but I promise you, you know things about that business
that is worth money. So I just want to encourage you, you’re
walking around with assets that you might not appreciate.
Don’t under value that. It really is worth something.
GREG: At the moment Perry, you have a very good
reputation online and you’ve got a big list and you’re very
well known. Not all of our readers and listeners are in that
situation so if you put yourself back in that situation where
you have to start all over again, is there anything you’d do
differently or how would you make a go of it from scratch if
starting 2011?


6

PERRY: Well first of all you need to know that I’ve done a lot
of things where I was at the wrong place at the wrong time.
With the Adwords thing, I was at the right place at the right
time and I had done all of my practice sessions and sweating
all summer and the when it was the fall season, it was time
to catch the touchdown pass and the ball showed up and I
caught it.
I remember learning when I was in my twenties. Find a
trend and position yourself in front of it, and then success
will be easy... like, “okay”. You can always find things that
are on the rise, you can just about always find things that
you know are eventually going to go big and they are not
big now. However, the timing of when it will get big and
how much pain and suffering and everything else is gonna
happen before these things kick in is really unpredictable.
I have this little theory I call, “One long shot and three fish
in a barrel” which is doing things where making the money
is easy, not hard. It’s like do something that earns you a
steady income and pays your bills so you’re not stressed out
all the time and put your 3/4 effort in that and then reserve
¼ of your effort in the long shot that may or may not pan
out. I think a lot of people, they spend ¼ of their effort on
something solid and dependable and ¾ of their effort on
something outlandish or 3 outlandish things at a time and
they can never get any of them to work because there’s not
enough focus plus they’re starving at the same time.
You know that’s a recipe for a lot of major frustrations. So
like Greg, I don’t know what all you’re into but let me make a
guess. You have clients that pay the bills and you’re feeding
your family and stuff and you have this little side projects
that you work on and you’re like, “Hey when these things
take up, these could be really good!” right?
GREG: That was exactly how I quit my day job. And then
over time the speculative things have now risen to the point
where they are just about matching the whole consulting
biz, and it’s about to overtake it.
PERRY: Exactly, and I think there’s a huge attitude that
people tend to have in the internet marketing space that it’s
this weird escapism like, “Okay, I got my day job and I hate
my day job and I want to stop this and I’m tired of working
at this lame company. So I am gonna do this internet
marketing thing which is a completely different universe
and I’m not gonna trade hours for dollars anymore. I’m

gonna build machines and I’m gonna go build systems.”
You know, I can hardly think of anybody that has built a
machine that didn’t start out by getting their ass in gear and
helping another human being and rolling up their sleeves
first. You have to get your hands in it and get dirty and make
something work.
GREG: We met in Maui last year, as we mentioned earlier,
your Maui’s Elite Master’s Summit. For those who haven’t
heard about it or never been, how would you describe
that event cause I won’t consider it just another seminar
you know, I came away sort of pretty blown away by the
brain’s trust that was there or that sort of thing, what’s your
thoughts?
PERRY: A lot of times, you go to seminars, it’s sort of kinda
“rah rah” or maybe it’s really a big “rah rah” session. You
know our audience is different. Maui is kind of the summit
of that and in order to go to Maui you have be spending 5
thousand bucks a month on advertising and people come
from all over the world and generally, it’s total pay per click
ninjas who most of them have one or two major skills aside
from pay per click. It might be seminars, or it might be video
or it might be copy writing or whatever but you get these
really smart people and I go out of my way to get the very
smartest pay per click experts as speakers in the world cause
I’ll just be really frank, there’s no way Perry Marshall can stay
on top of all the stuff that goes on a Pay Per Click. Greg: Yeah,
absolutely. And the level of intelligence in the room is very
high standard.
We had Richard Stokes come and speak and after being
there for an hour he goes, “Crap, I gotta totally rewrite my
presentation. This crowd is way more sophisticated than
I thought.” There’s a certain type of people, they want
stimulation with really sharp minds that really understands
the stuff and really see way ahead of where this is going. I
would say that the Maui audience is one to two years ahead
of everybody else in terms of what we’re doing. The idea
of Maui is you go there, have this enormously stimulating
environment and you’ll go home, take the DVDs and go
really deep with one or two of the presentations, whichever
one resonates with you and you will be easily 12 to 18
months out ahead of everybody else. The next one is the
February 27-29.

Perry Marshall is a traffic specialist, a conversion specialist, a mentor to thousands and all
round good guy. Visit PerryMarshall.com/maui to see a video of what is coming up at that
amazing event. Grab your copy of Perry’s ‘5 Days to Success with Google Adwords’ today.



7

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THE ESSENTIAL
COPYWRITING QUESTIONNAIRE
EXTRAORDINAIRE!
By Bret Thomson

questions just do your best on these remembering the
more info I’ve got the better (and please don’t just guess).

1) What keeps them awake at night?

Okay, let’s get cracking… I’m going to cut straight to
the chase.

2) What are they afraid of?

3) What are they angry about? Who are they angry at?

To write a kick ass sales letter you have to know your
ideal client “intimately” – meaning you almost have
to know what kind of ‘pillow talk’ is happening!

4) What are their top 3 daily frustrations?

I originally got this questionnaire from Pete Godfrey –
who in turn probably got it from Dan Kennedy – who
in turn probably got it from GOD!!

Don’t take that the wrong way, but if you can really
understand what makes your prospect tick… as
closely as you do your own partner… then your copy
will make an instant emotional connection!
This may sound weird – but I try and “become my
client” – walk in their shoes – think like they think –
feel like they feel. And that’s where this questionnaire
comes in. It’s your ticket to what’s going on in
their mind.
Right, so what you need to do now is read through the
questionnaire below and then use it for your
own research.
For bonus points see if you can pick up on the
psychology that underlines this questionnaire!
I’ve made comments for you below – my prospects
obviously wouldn’t be seeing the note comments. They
are just for you, okay?
I won’t keep you hanging any longer. Here it is…

5) What trends are occurring and will occur in their
businesses or lives?

6) What do they secretly, ardently desire most?

7) Is there a built in bias to the way they make
decisions? (Example: engineers = analytical)

8) Do they have their own language? If so give examples
of words and phrases they use.

9) Who else is selling them something similar and how?

10) What magazines do they read?

11) What websites do they visit?

Note: The list above is the backbone for connecting with
your prospect on an emotional level. Especially the first
4 questions.

3.

Who are the secondary prospects? Are there enough
prospects in the secondary niche to create special
target copy versions that appeal directly to them?
(Please apply the eleven profiling questions above to
these secondary prospects.)

4. What is your goal for this project?

Bret’s Copywriting Questionnaire:
1. Who is your main prospect? (Men? Women? Ages?

Career? And so on…)

Note: I always try and picture a real person that I actually
know as the ideal prospect. This makes it easier for me to
understand how they think and how they’ll react to
certain things. It’s a very, very powerful advanced
technique (and easy to do!).

2. For me to get to know your prospects inside out so I

can motivate them to take action now, I really need to

be able to see them. Below are eleven profiling


5. What other goals would you like to achieve with

this project?
6.

Is there anything about your product or company that
will lend credibility to your sales pitch? This might
include awards you’ve won, how long you have been in
business, testimonials, how many locations you have,
etc. (Please supply testimonials.)

Note: This is important to weave into your copy as it
increases believability and trust.

7. What product or service will you be selling? If possible

please send me your product for evaluation.


9

8.

What are all the features of your product/ service?
Do11n’t leave anything out… put down everything that
you can. This may take some time though it will be well
worth it.

9. What relevant facts or figures have been gathered

about your product? Have any studies been made

that provide facts and figures that will substantiate

your claims? Is there any industry trade council that
can give you meaningful facts, graphs, charts and
statistics about your products? How does it compare to
your competitors product?

10.

What are the major benefits that your customer gets
from your product or service? The difference between
a fact/feature and a benefit is this: A fact/feature is
something your product/service DOES…whereas the
benefit is something it DOES FOR your customer.

Note: If you want to take it one step further, then turn the
benefits into feelings. That’s worth repeating: turn the
benefits into the feelings they will experience!
Got it? Good!

11.

What makes your product/service unique? Why should
your prospect choose your business over any other?
(N.B This question is very important… from it, we will
be able to position your business in the market
place… we can then develop our U.S.P Unique
.Selling Proposition)

12. What type of guarantee do you offer?

Note: The scarier the guarantee the better! For example:
200% double your money back guarantee!

13. What level of service and support do you offer?
14.

Please send me copies of any previous and current
marketing pieces including: sales letters,
advertisements, brochures and testimonials from
satisfied customers; along with any articles on your
business, such as marketing plans, etc.

Note: Find out what has worked and what hasn’t in
the past.

15. I want you to sell me on your product/service. Pretend

I am sitting across from you… now sell me!

Note: It always pays to interview them for this question
and record the dialog!

16.

Have you got a list of feedback questions about
your product? This way I can build a FAQ sheet in with
your sales document. I’ve proved it many times that by
including a FAQ sheet you get more sales.

17. What’s the price of your product?
18. How will you take orders? Please give details and

phone numbers if required.
19. What magazines or publications are you going to

advertise in? Please send me samples of

such magazines.

Note: Then you can see how to make your advertising
stand out from the crowd!

20. What’s my brief? What do you want me to create? A

lead generation ad? Complete sales letter? Please be

clear on this point.
21. What’s your offer? What are you going to offer as an

incentive to your prospects?
22. If web copy is required, what are your keywords?
23.

What is your current sales process? Please explain how
you get prospects and also how you close the sale.
(For example: newspaper ads that send prospects to
your store; lead generating followed up with sales pack
that sells the product.)

24.

This is a big one: in your opinion why would your
prospects NOT buy what you’re offering? List as many
of these reasons as you can. Is it the price? That they
don’t trust you? List them all, what reasons are there
NOT to buy?

Note: This is critically important to weed out every
single objection

25. If you are in a mature market such as weight loss, what

changes (if any) have occurred in this industry in the

last few years?
26. What is your marketing budget?

That should help you to get into the head of your ideal prospect and smack your next marketing
piece out of the park.
Think big. Be different.

Bret Thomson
Bret Thomson is a master copywriter and profit strategist. You can get a free copy of Bret’s DVD ‘How
to Write a Winning Sales Letter’ at www.BretThomson.com



10

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Recently, globalization and the Internet have provided new
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employees to help you accomplish
key goals. Rather than advertising in
your local newspaper, try interviewing
candidates from all over the world,
maximizing the number of
qualified professionals
to choose among for
your openings.
When you do,
you’ll quickly
discover that
the most
talented
individuals may
not be the ones
nearest you. Employees
available in emerging markets
oftentimes hold opportunities at the highest value,
work hard for reasonable salaries, and complete your
assignments with the most productive results. They may be
the ones best able to complete your work excellently and on
time.
By making yourself comfortable with hiring and managing
internationally, you open yourself and your firm to a world
of possibilities. You may find yourself building a stronger,
more efficient team at a lower cost than you ever could in
the more traditional way.
Some firms already have saved up to seventy percent of their
incremental employment expenses. Highly skilled, full-time


employees that might cost five thousand dollars per month
at home are available through outsourcing firms for about
a thousand dollars per month. Less liability also pertains in
many cases as well.
Outsourcing requires you to interact well with people from
a variety of backgrounds. You will need an appreciation
for different social norms, observances, cultures and time
zones. It’s essential that you become comfortable integrating
diverse people and the right technologies into your business
to make outsourcing highly successful.
To understand the opportunity, think of the three places that
outsourced employees can work from:

• Your international office

• An intermediary’s international office

• Their home.
Here’s what I recommend for
managing the outsourcing process
optimally:

• Work with an experienced
team rather than going it alone.
Choose an outsourcing company
that advertises in local newspapers,
job fares and online, and that knows
how to navigate foreign markets.
You will have a more robust choice of
candidates in a variety of countries, and you
will have the support you need to manage
them well.

• If you hire professionals who work from an office,
you can expect higher productivity, and your team
will remain with you longer, especially when overseen
by a manager. People who work from home may be
less expensive. But over time, many home-based
employees inevitably take on competing
assignments. Too many personal distractions may get
in the way as well.

•

Be as thorough when reviewing candidates as you
would in your home market. Read enough resumes
and interview enough people to develop a
strong sense of skill levels at each price point.
Consider each individual’s ability to relate well to
others in your organization.


11

•

Talk with prospective employees about their desired
shift. You will find that many are willing to work your
normal business hours regardless of the time zone
they live in. Others prefer to work their own normal
business hours.

•

Make your expectations explicitly clear in an
employment agreement. Let staff know how many
vacation days to expect, how many personal days,
and any benefits you plan to provide.

•

Remember that your international employees have
hopes and dreams just as you do. Be partners in
achieving their ambitions as much as they are in
achieving yours.

• Set clear project scopes, milestones and desired
schedule(s) at the outset of assignments.
•

Articulate assignments in a detailed way, even when
you may believe that what you are trying to
accomplish is obvious. You are better off providing
employees with more detail about what you have in
mind than finding out later they guessed incorrectly.

•

Require your employees to provide you with
daily written progress reports. Share these reports
along with your own (weekly or monthly) feedback
with your outsourcing company. This information
allows you and them skillful management of
your team.

My two favorite tools for managing remote offices are
ActionMethodOnline.com and Skype.com.
These applications can provide you with the ability to
keep your employees organized and communicating
comfortably. Skype is a crystal clear and free way for video
and conference calling internationally.
Once you know how to hire inexpensively and powerfully,
consider a few types of work that a small or medium-sized
business can outsource advantageously overseas. This
is far from an exhaustive list. Many kinds of work can be
performed abroad at the highest levels of accomplishment.
Here are a few possibilities to get you thinking.

• Legal Research and Writing

• Web designers

• Programmers

• Search engine optimization

• Call Center Employees

These are just a few possibilities, and there are
countless others.
If you have any questions about outsourcing generally, or a
specific need, please feel free to get in touch with me via our
TeamLauncher.com site.

Tadd Rosenfeld is Chief Executive Officer of TeamLauncher.com. He has worked in
international business and finance for nearly fifteen years, after earning his degree in
Economics from Yale University.



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13

SEVEN KILLER iDEVICE APPS
FOR BUSINESS OWNERS &
ENTREPRENEURS
By West Loh

With the meteoric rise of the iPhone (nearly 1 out of every 2
smartphones sold is an iPhone!) and the iPad (adoption rate
over DOUBLE that of the iPhone), you’re losing out to the
competition if you aren’t keeping up with technology.
I was eating out in West End (a trendy suburb in Brisbane)
the other week, and the waiter took our orders with an iPad
that had an App

most useful Apps for business owners, entrepreneurs,
and internet marketers. You’ll increase your productivity,
supercharge your learning, streamline your collaboration
and personal efficiency; the cumulative effect of which, is to
improve your bottom line.
MobileRSS - This App is fantastic for visiting all your
favourite sites and resources in one place. It allows you to
create folders and easily categorise your feeds. And with one
tap, you can be scrolling through feeds related to trends in
your market, industry news that might affect your business
and also monitor what your competitors are doing. See
Mobilerssapp.com
AnalyticsPro - If you have an online presence, then
this App is essential for monitoring the pulse of
your website. When you’re on the go, you can
check in anytime for all the real time statistics
Google analytics is famous for, such as visitor
breakdowns, time on site, most visited page,
conversions, etc. Analytics Pro is a very useful
tool.
Here’s the iTunes link http://itunes.
apple.com/us/app/analytics-pro/
id352409235?mt=8

(application) hooked into their
system. They then took our photos and
posted it straight onto their Facebook fan page.
Times are changing!
I’ve personally tried and tested thousands of Apps, and
in this article, I’d like to outline some of the coolest and


DocsToGo/iWork Suite - Anyone
who stores their important
business documents on their
hard disk in isolation is living
in the dark ages. Important
documents related to your
business (it might be your
mission statement, business
plan, presentation you need to
give or even just an invoice template) are
always changing dynamically with changes in the
economic climate. DocsToGo allows you to easily access
your online storage repositories (Google docs, dropbox, box.
net, etc) whenever and wherever you need a secure real time
collaboration and editing. The iWork suite provides a superb
app toolkit enabling editing Word documents, spreadsheets
and PowerPoint/keynote presentations.
iBooks/ Kindle/ PDF Reader - These Apps are fantastic
for consuming books, magazines and reports in pdf,
epub or mobi format. Got a long report you need to read?
Resumes to go through for your growing business? How


14

about reading the latest issues of your favourite industry
magazines? If you’ve purchased an e-book from Amazon or
just downloaded an email with an important pdf attached,
you will need some form of e-reader on your iDevice. My
favourite features of these Apps - they allow you to easily
bookmark multiple documents and return to them when
you want. You can adjust the text font, size and screen
brightness. PDF Reader also has an auto-scroll option so you
can get through an entire book without lifting a
finger... literally!
AVPlayerHD - I’ve been looking far and wide for an App that
allows me to speed-learn with video, and it’s finally here.
This App enables speed viewing up to 200% with just a swipe
across the screen! Another fantastic feature of AVPlayerHD
is it bypasses Apples restrictions on video formats and
allows you to play avi, mkv, mov and just about any other
format you want. How does this relate to business?! Any
training workshops, e-learning tutorials or events, seminars
related to improving your skillset, you can put straight onto
your iDevice without messing around with conversions
or formats. Get through your material in half the time of
everyone else with the speed up feature. Brilliant!
Camcard - Thanks to this App I’ve been able to throw away
over 6 albums full of business cards! It’s a high quality
scanning App that reads the information from any business

card and collates, sorts and categorises the information
for easy access when you need it. Accuracy is very high
assuming you have good lighting. With Camcard you can
choose to save the contacts to your iPhone or just in the App.
An essential tool if you go to events, dinners or seminars
where meeting key contacts is part and parcel of growing
your business.
In closing, using Apps for business is all about being
creative. Identify the major tasks and issues that you are
finding tedious or labored, then systematically dissect an
App’s capabilities to see if it can meet those needs. I often
find the best use of an App is not what their creators have
made it for! If you don’t have time to mess around with new
Apps all the time, you’re more than welcome to visit me,
where I’ve already done it for you and showcased many of
my personal favourites (with all full transcripts included):
http://www.westloh.com/app-reviews/
Just as important as what you use on your iDevice is what
you DON’T use....make sure you stay away from those
addictive games, or else you might go out of business!
Happy App-ing!

About the Author
West Loh teaches leverage strategies, business automation and outsourcing strategies for
business including all the latest App reviews and interviews with successful entrepreneurs.
You’ll find useable strategies and proven ideas you can implement in your business right now.
He’s also author of “The Money Mindset Report”, teaching people how to identify and remove
any money blocks that are subconsciously holding them back from success. You can get it free at
http://www.westloh.com



15

7 STEPS TO BUILD A BIG
ONLINE BUSINESS FROM
SCRATCH TO 7 FIGURES
My name is Frank Bauer and like so many, I started to
build my online business from scratch, with zero business
experience back in July 1996.
But unlike many others that get overwhelmed by the
massive amount of information out on the net and that give
up after trying for a few months to a year, I was simply too
stubborn to give up on my dream of building a business for
myself. A business that would feed my family, and supply
us with a recession proof way of not only maintaining our
lifestyle, but over time improving it substantially.
But I am getting ahead of myself here. The path I took from
nothing to 7 figures in annual sales wasn’t straightforward
and I had to learn many things along the way.
Let me share with you the route I took, share with you the
mistakes I did so you can prevent doing the same and the
lessons I learned that got me to where I am today.

By Frank Bauer

make money from those scripts, it took me a while to realize
some important drawbacks from my approach.
The first lesson I learned was that it’s important to first
research if there is a large enough market before you develop
your own product to sell online. Back then I just assumed
that because I needed the product, others would as well.
There where potential customers out there as I was able
to sell my product, so that way I was lucky, but the initial
approach I took offering it for sale as a “newsletter script for
webmasters” did cost me a lot of sales.
If I would have done my homework before (research), I
should have realized that my ideal customer was not a
technical person like myself (webmaster), but Internet
Marketers that understands the importance of building a
mailing list for themselves.

One of the very first tasks I started doing online in July 1996
was publishing my own email newsletter. Looking back,
starting to build my own mailing list from the start was a
very good idea.

Targeting anything else other than the ideal customer with
your web page sales copy can cost you lots of customers.
Also, developing a product that hardly anybody wants can
be the kiss of death to your online business. Avoid these
mistakes that I did in the early beginning like the plague.

Today, with every single site I build online I am always
asking the visitor to provide his email address first to be able
to follow up with that visitor at a later time. If you don’t ask
for the visitors email address first, there is no way for you to
contact that person again once he or she leaves your
web page.

What helped my business from the early stages where I
did this on the side while still having a full- time job as a
Computer Hardware & Software support guy to the point
where I was able to quit my day job and work full-time on
my own online business in December 2001, was selling my
personal services online.

While building my mailing list, I soon reached the
limitations of the mailing list program I used back then. So
I started looking around for a better solution. This was at
a time before services like aWeber where even a registered
domain (they registered August 1998).

What I realized soon was that skills that seem simple to
yourself (like programming was for me) where actually in
demand by many others. So I started to
offer script installation and customization
services and then later on, created custom
software script solutions for paying
customers.

All solutions that I found back then where either not good
enough, or way too expensive for me to be able to afford.
So I decided to use my programming knowledge (I started
programming when I was 12) to build my own solution.
Fast forward to September 2000, after using my very own
mailing list solution for a while, I finally figured out that
I could sell it also to others. Again, to be able to build my
mailing list, I released that month a light version called
Add2it Mailman Free as well as a paid version called Add2it
Mailman Pro. While actually being able to sell them and to


The biggest breakthrough came to me after
attending an Internet Marketing Seminar
in March 2006. Not only did I realize at
that time the long-term value of selling
automated services online was selling
them for a recurring monthly or annual fee,
but I also signed up for my first personal
mentoring & coaching.


16

It was in March 2006 when I joined Mike Filsaime’s mentoring
program where I not only learned a lot of the viral marketing
strategies then helped me grow my online business from five
to seven figures in annual sales, but also realized that being
mentored & coached speeds up the learning process at an
incredible rate.
Selling automated online services in a membership model
with recurring fees has many advantages over selling software
products at a one-time fee. Not only did a lower amount of
customers that way turn into higher profits, but by providing
the services from my own servers, I avoided installation
issues on customer servers that where causing support time
consumption on my end.
Now you might say to yourself that if you are not a
programmer like me, this is not a path that you could
personally take, right? That’s the point where I should
introduce my business partner Colin Klinkert to you. My
strength is his weakness as he is absolutely not technical. But
he had a great idea for an online service that is almost famous
today, ViralURL.com.
In the middle of 1997 he approached me with the concept
and idea for ViralURL.com. He had started to outsource the
development of that service site to a programmer in India,
but hit a brick wall where he was about to give up on the
project.
That’s when he asked me to partner with him on the project.
With my help we released the initial version of that site in
October 2007 and we improved it ever since then until today.
That site alone generated over $3.1 Million in sales for us
in just over 3 1/2 years. All with a web site that provides an
automated free service on the front-end and then offers
additional services at a recurring fee on the back-end.
Once we figured out all the details to our income producing
online service system, we rinsed and repeated the process.
In August 2009 we released ViralHosts.com, in February 2010
the German market version, ViralURL.de and in April 2011 we
released ViralinBox.com.
One of the biggest lessons I learned from my business
partnership with Colin is that a single person will take more
then twice the time to reach any given business goal. By

partnering up with another person with complimentary
skills, both can leverage on each other and reach bigger
goals even faster.
Along with that understanding came the fact that as your
business grows, you will eventually need the help of others
to maintain the highest possible level of support to your
customers while growing your business even further.
That’s why I started to hire full-time staff in early 2008.
Starting out with a single VA (Virtual Assistant), I got a
second one within a year, which was then followed by a COO
(Chief of Operations).
To sum it all up for you, here are the 7 steps to build your
own big online business from scratch to 7 figures...
1. Before you start to develop it, make sure you research if

there is a big enough market for the product or service

that you plan to offer.
2.

Can your product or service be sold at a recurring fee?
If not the initial product or service, can you think of
added products or services that your customer would
need next that you can sell them at a recurring fee?

3.

If you don’t have the skill to develop the product or
service you want to sell, either outsource the
development or better, find a business partner with the
needed skills.

4.

Get a clear picture about your ideal customer before you
start on the web page sales copy. If you can think of
multiple types of potential customers, don’t sell to them
all from a single sales page, but build one sales page for
each customer type instead.

5. Make sure you always collect an email address before

you ask for a sale.
6.

As soon as you can afford it, get a VA from the
Philippines at $400 - $600 per month to free up your
personal time to do product development and
marketing instead of support work and traffic
generation tasks.

Frank Bauer, expert on Internet Marketing, Affiliate Marketing, JV Marketing & Viral
Marketing is the director of Add2it.com Marketing Pty Ltd and co-founder of ViralURL.
com, ViralPlugin.com, ViralHosts.com, ViralURL.de and ViralinBox.com.
To learn more about Frank and to get free access to his “How To Get Endless Traffic To Your
Sites” video, please visit his blog at FrankBauer.name. To become the next Viral Marketing
King (or Queen) yourself, please visit Frank & Colin’s blog at ViralKing.com.



1
7

7. Always provide an affiliate program for any product or

service you sell online. Without affiliates and JV
partners

(higher paid affiliates), I wouldn’t be where I am today.

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18

THE NINE KEYS TO SUCCESS
IN MAKING PASSIVE INCOME
By Andrew and Daryl Grant

It’s Andrew and Daryl again. We’re continuing our series on
the Nine Keys to Success in Making Passive Income. So far
we’ve talked about the first three keys:
•

Key #1—Have a Clear, Specific Goal.

•

Key #2—Use a proven system (don’t reinvent the wheel).

•

Key #3—Apply the 80/20 principle.

This month’s key is “Use a Project Management Approach
when implementing your money-making ideas”.
Now if you’re one of
those people who starts
yawning at the mere
thought of project
management, then
this is for you. If you’re
the sort of person who
would rather just “get
into it” than waste time
planning, hopefully we
can change your mind,
and show you that
you’ll make a LOT more
money a lot faster with
a bit of planning before
you start.
You see, if you begin a
project with little or no
planning, there’s every chance you’ll end up putting huge
time and effort into the wrong things.
Here’s an analogy.
Have you heard of “The First Law of Elopement?” No? The
first law of elopement is “Put your ladder up against the
right window”. Because if you don’t, it doesn’t matter how
fast you run up and down the ladder, you’re just not going to
get the results you want.
Projects are the same.
You need to have your overall direction right and planned
out, or you’re not likely to get the results you want.
Now we’re not talking about corporate-style project
management here. No endless committee meetings and
lengthy reports.


All we’re talking about is identifying EXACTLY what you
want the project to achieve, knowing what your starting
point is (eg how much of a budget you have, and what skills
you can draw on), and then putting together a step-by-step
plan of action.
It really will make a world of difference.
We’ve lost count of the number of people who tell us “I tried
to start an internet business 2 years ago, and now I’m almost
ready to launch it. It’s taken so much longer / been so much
harder than I expected!”.
The main reason most
people don’t finish
their projects on time,
and get the results they
want? You guessed
it—they didn’t use a
project management
approach, and plan it
out at the start.
So here’s what goes on.
They get home from
work, tired and edgy.
They sit down to
work on their internet
business. And if they
don’t have a clear plan,
then it’s “where was I up to?” “Hmmm…maybe a glass of
wine will help”. “No, it didn’t—in fact it probably made things
worse.” “What if I look at what I did yesterday?”. “No, that
doesn’t make it any clearer.” “Maybe I’ll just set up a Google
Adwords campaign.” Or (probably worse) “I should check
what’s happening on Facebook”.
Does this sound familiar?
Lack of planning is a key cause of procrastination and
time wasting.
So before you go any further on your current moneymaking project, spend 30-40 minutes asking yourself the
following questions:
1. What am I starting with? (Time, budget, resources, skills)
2. What’s my deadline?


19

3. What are the key problems that are likely to come up in

this project?
4. What is the ideal outcome I’m after?

(be as specific as you can)
Once you’re clear about these, it’s time to put together your
action plan. We use a “top down” approach for this:
1. List out the broad steps you need to go through to get to

the ideal outcome.
2. Put a deadline against each of these broad steps.
3.

Break each of the broad steps into smaller actions—bite
sized chunks that you can easily implement at one
sitting. Make the description of each action detailed
enough that it will make sense when you look at it a
month from now.

4. Allocate dates and responsibilities (if other people are

working on the project with you) to each of the actions.

Now when it’s time to work on your project, pull out your
plan and work on the next step. If you find you’re going off
track, take a few minutes to change your plan so you’re back
on track. This involves figuring out what you need to change,
for example:
-

extend the deadline, if the timeframe is not so important

-

take out a few things so you can still have the project
done by a certain date

-

outsource some of the steps if you don’t want to extend
the timeframe and you don’t want to compromise on
any of the results

-

etc, etc, etc.

We GUARANTEE that following this process will make you
projects more successful. It will stop you getting lost and
confused about what you’re doing, it will help you overcome
procrastination, and above all it will make your projects a
whole lot more FUN!

And that’s your project plan done.

If you’re interested in learning more about how we focus our efforts to make money online,
check out our blog at www.OurInternetSecrets.com. There we give you a simple system
to sell information products, in our Quickstart Guide to Making Money Online. Loads of
people have used the information in this free report to set up very successful info product
businesses. Enjoy!



20

4 GOLDEN OPPORTUNITIES
FOR BUYING AND SELLING
WEBSITES
By Matt and Liz Raad

With record sale prices and valuations being achieved for
websites around the world, there’s no doubting that the next
online boom has hit. In the last financial year, over $180
million has been invested by large corporate buyers into
Australian websites alone.

only reason to pay good money for an existing business is
because it is going to save you TIME and MONEY. When you
pay for a business, you are paying for the convenience of
everything already being set-up and running, and preferably
making money!

We have seen the marketplace for buying and selling
websites grow rapidly over the past 12 months as more
people realise that buying websites can be a fast and easy
way to own a high cash-flow business, as well as
a profitable investment strategy.

In this article we want to share our 4 Golden Opportunities
to look out for when buying and selling websites, which
should keep you from making the most common mistakes
that new website investors make.

Buying established websites can also be a
very leveraged way to get instant-targeted
traffic to your existing online or
offline businesses.
And it’s still early days, which
means there is plenty of
opportunity right now to
find rundown or undervalued

The take home message is: When you are looking for a
website to buy, it should have at least one of these four
elements:
Opportunity #1: PROFIT
A website that is making a profit means it has been proven
in the marketplace and also means instant cashflow for
you. It is far easier to quickly make more money from
an already profitable website than it is to launch a new,
untested one. Buying websites with existing profit gives you
INSTANT online cashflow, which can then be used to fund
the renovation, or buying more sites.
Often it will only take some simple changes to copy
or layout, or even updating broken links or outdated
information to considerably increase conversions and profit
on the site.
The other benefit of a profitable
site is that you can take an already
proven system and just add more
traffic to make more money. Then
you can either keep the extra cash
flow or sell on for a good profit.
Opportunity #2: TRAFFIC

websites to renovate and sell, or keep for the cash flow –
just like real estate.
However just like in real estate, there are both good and
bad online “properties”, and there are certainly tricks
to finding and buying websites. So before you rush out
and start buying up big, it’s worth educating yourself and
having a clear strategy in place.
The most common mistake website buyers make is paying
for a website that actually has no value for them. The


After profit, the most valuable part of
a website is the traffic. Think about
how much it would be worth to you
to have thousands of targeted people
finding your website and product every
month.
It’s amazing how many people build up
a great position in their niche, have good
rankings on Google and get lots of traffic
every month, but don’t make any money from their site.


21

This is a golden opportunity for you to buy the website at a
bargain price, and then offer that traffic something to buy.

that the previous owner has not, especially if they are
products or services that you already provide.

Many beginners in the online world don’t realise that it
takes time, effort and money to get a website ranked in the
search engines, and build up the network of links that drives
traffic - this can be one of the hardest parts of getting a webbusiness going. What you are aiming for when you buy an
established website is to shortcut all that hard work and buy
a site that has it all done for you.

The second opportunity is if it has value to an industry
buyer. If you can find a site with a significant list that a
corporation or industry leader would like to advertise to or
own, you may have yourself a goldmine.

So don’t get caught out like many first-time buyers and
choose a website that has no traffic, it’s not worth anything
unless it is already bringing in the customers.
Opportunity #3: LIST
If a site has no profit or traffic, then the other reason you
may buy is because it has a list. Lists can be incredibly
valuable as the people on them have asked for more
information about a certain topic, or have formed a
relationship with the website or business.
There are two opportunities for a good targeted list.
First there is an opportunity to offer products or services

Opportunity #4: NICHE
The fourth opportunity when buying websites is to find
sites that fit in with a niche where you already own moneymaking sites. You can use these niche sites for links, or for
directing traffic or adding credibility, but also for dominating
your marketplace. Imagine if you owned not only the site
that was ranked #1 in Google for your keywords, but also the
sites ranked #2, 3, 4 and 5.
If you follow these suggestions and always buy websites that
have at least one of these four elements, you will not only
avoid the most common mistakes of new website buyers,
you will also ensure you have a valuable online asset that
you can sell profitably in the future.

Matt and Liz Raad run workshops and coaching programs that give the strategies
and support to help you buy and sell both online and offline businesses profitably. To
learn more about the new online boom and making money through buying and selling
websites, go to www.MattAndLizRaad.com or visit and ‘like’ their Facebook page at
www.facebook.com/mattandlizraad



22

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SECRETS OF A $440,000
PRODUCT LAUNCH
By John Anderson and Greg Cassar

Recently John Anderson, Greg Cassar and Alexi Neocleous
did a $440,000 product launch for one of our consulting
clients. Here are 4 of the crucial components of
that launch…
But.., before we reveal some of our best secrets in this area…
let us firstly clarify what we mean by a product launch.
You may have seen the Internet Marketing gurus do
these – they send out a few ‘launch assets’ (videos,
special reports, maybe some free software) then
they build up scarcity and social proof…then they
launch their product with a time limited deadline.
Then you – if you do it right – make a lot of
money and get a lot of new customers. In
our experience this is one of the
fastest ways to create 100’s of
sales….build engagement
with a list…. and become
known as a leader in your
niche within a rapid
time frame.
Product launches work in
all kinds of different markets.
Most often you see them in the
Internet
Marketing niche, but in reality non ‘Internet Marketing’
niches may yield you better results because they haven’t
experienced it as much before.
Product launches flat out work. They are much better
than marketing funnels at pulling maximum money out
of a list in a short period of time… so if you’re a marketing
consultant or copywriter, they should be a tool in your
arsenal…and if you’re a business owner, this is a great way
to create new customers or activate existing ones.
4 Secrets to make sure you make a stack of cash in your
product launch:
1. It all starts with killer content. It’s not enough just to
send out any old videos or special reports to your list and
then launch your program and expect to make a million
bucks. If it doesn’t ‘wow’ people it’s not going to get them
to buy.
You’ve got to find content that’s fresh…can be put into
action quickly…and really demonstrates that you stand
head and shoulders above your competition. For example,
John did a product launch that created $650,000 in sales in


the real estate education niche, for that one he shot a video
of a client who had M.S. She had used the client’s property
education to become financially free – before she was
unable to work anymore and avoid having to survive on the
pittance the government gives you.
So she shared her story and the 3 biggest property tips
she’d learnt from my client that others could use on video.
(Incidentally, at the end she said, ‘I’ve got a message for
everyone’ and I thought she’d say something
sentimental like ‘believe in yourself – you can
do it’. But what she said was ‘If I can do it; I
am in a wheel chair, what your excuse? So if
I don’t see you in the real estate mentoring
course, I am going to come over and
slap ya’) Classic!
2. The next part is to speak
to the white hot core of
your market’s emotional
needs
and desires.
A great way to make
sure you do this is the
old survey trick. We always
start with a survey to find
out the top 5 or 6
‘wants’ and to a lesser extent ‘needs’ of
the individuals in the group.
Just say to your list ‘What’s your single biggest problem
in _____________area? Please give me your answer and
be as descriptive as you like’. This is a question loosely
paraphrased from a testing genius Glenn Livingstone and it
works a treat.
People will let loose and tell you their life story!
You don’t even need to use survey monkey or another survey
tool to set this up. If you are low-tech just tell folks to reply
to the email you send, and you’ll give them a free CD or
something for their troubles. If you have good techo skills
set the survey up to use your CRM (Customer Relationship
Management System) like Infusionsoft, 1ShoppingCart or
AWeber. This way when a prospect fills out their survey you
record their response against their person record. This is
gold for later in the sales process if you are ever closing the
prospect on the phone as you have insider information
regarding what problems they experience and what they
really want.


24

But here’s the little twist that makes this more powerful.
Take the weight loss niche for example. Ok, so those folks
want to lose weight – we know that. That’s the white core,
sure. They want to be slim, look good, and not feel bad for
being overweight.
But, it’s not enough to just to speak to that because you’re
going to sound just like everyone else. So you need to come
up with a new fresh spin on it in your messaging.
For example…
Burn 6 Kilos a Week with this New 5 Minute Metabolism
“Speed Up” Trick
Speeds up your Fat Burning Metabolism by 38% in just 5 minutes
a day without cutting out carbs….drinking bland ‘gloop’ shakes…
depriving yourself of everything tasty….or even putting yourself
through Gym torture sessions. Proven in 50 landmark studies.

This is just written on the fly but it gives you a sense of a
fresh new line to take in a very saturated market.

banners on those pages inviting them to register for the
upcoming live webinar.
Here’s the thing. It doesn’t have to be a live webinar, but it
does need to give the impression that it is. We are doing prerecorded webinars that start automatically at the time of the
webinar. So we can sit back and watch the sales came in…
without the stress of getting everything right on the night.
Technically it’s more difficult to setup, but on the webinar
evening there is much less stress.
And really, with the pressure involved – and the chance that
something technical can go wrong on the live webinar – this
is a much smarter way to do things.
Once the webinar is done, and the product launch content
is created you can set it up so that the funnel works
automatically, turning leads into clients 24/7 sort of like an
automated cash machine. (I know, I know that sounds like
Internet Marketing hype – but its true this time, it really
is possible).

So in your product launch come up with a FRESH new angle
to take on solving their biggest problems and desire. (Yes,
that means 7 Steps to Losing Weight’ is probably not going to
cut it – at least it’s not going to make you rich any time soon.
Why because it’s BORRRING. We’ve seen it all before).

4. The best launch platform for your success

3. Utilise, the power of LIVE Webinar Events in your online
product launch

When doing a product launch you want to create that
professional look and feel that you’ve seen on other big
launches so that you look and feel like a big player too.
Some clever folks have put out a Wordpress theme called
OptimizePress, which does most of the hard work for you.
It has page templates in there for giving away videos and
eBooks etc and teasing with what is coming up next. It also
makes it easy for you to incorporate viral components like
Facebook Comments and Facebook Share.

Let’s face it…when you can get people onto a live webinar
share your best content…create strong emotional us versus
them themes… …answer their biggest objections…let them
know you’re a real person…then close strongly at the end
with your offer…you’ve got a very high chance of converting
folks into new client!
A sell from a live webinar is not as effective as doing a
platform close from stage but it comes a close second.
How you do this is through your launch process when you
are giving away your killer content you constantly have

Most marketers we meet and work with are using Wordpress
as their platform for delivering online content, so this next
bit works nicely.

So there, you have it; 4 product launch secrets based on well
over $3 million in documented product launch sales. This
is an area of online marketing that you need to master to
monetize your list in a big way.

John Anderson is a conversion specialist. If you want to discover more about
John Anderson’s proven approach to marketing make sure you grab your copy of
his $725,000 Product Launch Cheat Sheet at http://ConversionMasters.com.au
Greg Cassar is the leading Internet Marketing Strategist behind the
scenes of many of the biggest Internet marketers in Australia and abroad
(InternetMarketingDoneForYou.com). You can follow Greg’s latest updates by
subscribing to Internet Marketing Magazine at InternetMarketingMag.net for
for the new members area and the latest issue updates.



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