Venture Lab 2012 OAP project: MarketVoice.

1. MarketVoice
Opportunity Analysis

2. MarketVoice
MarketVoice is a personalized product review
system, answering consumers' most important
questions about their next purchases.
We are Quora for product reviews.

3. Problem
An Amazon.com search for "SmartPhone"
results in:
● Over 100K results
● 5 of the first 10 are rated 4 stars and 3 are
rated 3.5 stars... what do stars even mean?
● Reviews are mostly unhelpful...

4. Problem

5. Problem
There is a vast amount of consumer-generated
information online, but consumers and brand
owners don't have a good way of filtering the
relevant product feedback and getting
additional feedback that's important to them

6. Solution
MarketVoice provides a network for answering
consumers' most important and personal product
questions.
We make sure brand owners have a seat at the
table so they can integrate that feedback into
product development and generate positive word-
of-mouth advertising.
More importantly, they have an opportunity to
prevent negative word-of-mouth advertising.

7. Market Size
Total Addressable Market:
Our revenue stream comes from word-of-mouth
marketing (WoMM) spend. According to a 2009
report from PQ Media, WoMM is expected to
be $2.6B in 2012 based on a CAGR of 14.5%.

8. Market Size
Serviceable Addressable Market:
According to a study by GroupM, 23% of
advertising dollars are spent online and the
growth rate of online advertising is 10%.
Therefore, we estimate the online WoMM
market to be $2.6B * 23% = $598M in 2012,
which includes about $54M in new dollars.

9. Market Size
Serviceable Obtainable Market:
Our first-year goal is to capture 5% of new
online WoMM dollars, meaning $2.7M in first-
year revenues. According to the 2012 S-1 filed
by BazaarVoice, the market leader in online
SoMM, they generated $65.4M in revenue in
2011 making our first-year goal 4.1% of their
2011 revenues.

10. Business Model

11. Team
Orion Bukantis: IT Consultant, Zaaz
Anupam Mishra: Software engineer, Amazon.com
Anupama Mishra: Recruiter, InnovationsIQ
Hakon Verespej: Software engineer, Microsoft