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BBC2.0: The BBC’s 15 Web Principles
- 1. BBC 2.0 The BBC’s 15 Web Principles Tom Loosemore BBC Future Media & Technology 13th March 2007
- 3. “ The purpose of the BBC is to make great programmes”
- 4. “ The purpose of the BBC is to make great programmes” WRONG
- 5. ?
- 11. The BBC’s Fifteen Web Principles DRAFT
- 19. P articipation: John Peel Day
- 30. The BBC’s worst page?
- 49. Thank You [email_address]
Notas del editor
- Hello Thank you for inviting me here today Though of course, I’ve got a lot more to thank you for than just The opportunity to present today I’ve got you to thank for my passion, and for my career Why? Well from 1990 to 1994 While I pretended to be at University I was in fact learning far, far more Courtesy of my Janet connection So Thank *You* Why all this 2.0 nonsense? Well, never look a gift horse in the mouth, my mum used to day And as someone who’s been yearning to reveolutionise the BBC’s 2574 Websites I was not going to forgoe The opportunity presented When the BBC’s DG returned from A trip to the West Coast Laden with the trendy vernacular of Web2.0 So I banked the Buzzword, And embarked on a top to bottom Six month Review of everything the BBC does on the Web From what sites we should offer To how we measure success To design & navigation Technology platform To what audience insight we need Right through to how we work with partners And competitors All focused on how to give more Public value to the 16million People in the UK who use the site regularly And how to reach the other 44million Who either don’t visit us Or are not yet online During the project We developed a set of fifteen Web principles Aimed at helping the BBC develop websites Which people *love*, rather than like But before I dive into these Principles I wanted to give you a bit of background As to why the BBC is on the Web at all For this, I’m going to need the help of Flossie the calf