SlideShare a Scribd company logo
1 of 15
Advertising Strategies for Slower Economic Periods How to Steal Market Share While Your Competitors Cut Costs
Opportunities Exist RIGHT NOW  for Smart Advertisers and Marketers ,[object Object],[object Object]
Opportunities Exist RIGHT NOW for Smart Advertisers and Marketers ,[object Object],[object Object]
Are We Officially in a Recession? ,[object Object],[object Object]
Here Are the Facts ,[object Object],[object Object]
The Resilience of the Consumer Economy ,[object Object],[object Object]
Brand Awareness During a Recession ,[object Object],[object Object]
Sales/Net Income at Three Levels of Advertising
Why Is This the Case? ,[object Object],[object Object],[object Object],[object Object]
An Opportunity to be Aggressive ,[object Object],[object Object],[object Object]
Advertising Strategies for Slow Economic Periods How to Get the Most from the Money You Spend
Recommended 3-Step Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Frequency Leads to Quality ,[object Object],[object Object]
How Advertising Sums Up the Opportunity ,[object Object],[object Object]
Your Tomorrow Could Depend on How You Advertise Today ,[object Object]

More Related Content

What's hot

Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...Rajesh Prabhakar
 
Sept 09 PromoAid Newsletter
Sept 09 PromoAid NewsletterSept 09 PromoAid Newsletter
Sept 09 PromoAid NewsletterTerriL
 
September PromoAid Newsletter
September PromoAid NewsletterSeptember PromoAid Newsletter
September PromoAid Newsletterronniepromoaid
 
Advertising
AdvertisingAdvertising
Advertisingcarolina
 
10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing Success10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing SuccessMexia Communications
 
Social media marketing strategy for wal mart
Social media marketing strategy for wal martSocial media marketing strategy for wal mart
Social media marketing strategy for wal martHyun Woo Son
 
Ways to Track Your Text Marketing SMS Efforts
Ways to Track Your Text Marketing SMS  EffortsWays to Track Your Text Marketing SMS  Efforts
Ways to Track Your Text Marketing SMS EffortsLeo Vidal
 
Initiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitivenessInitiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitivenessSaif Keshwani
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising TechniquesCera Ward
 
Presentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy ResultsPresentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy ResultsHenry Jenkins
 
The 3 Rules for Every Brand Project
The 3 Rules for Every Brand ProjectThe 3 Rules for Every Brand Project
The 3 Rules for Every Brand ProjectNaomi Garnice
 
Marketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentationMarketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentationJonatan Killingstad
 
Mcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print advMcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print advschaferv
 
How to sell a new car
How to sell a new carHow to sell a new car
How to sell a new cardrewking21
 
Presentation to the International team of NBME
Presentation to the International team of NBMEPresentation to the International team of NBME
Presentation to the International team of NBMEEdward Tang
 
Mcom 341 week 3 summary
Mcom 341 week 3 summaryMcom 341 week 3 summary
Mcom 341 week 3 summaryschaferv
 

What's hot (19)

Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
Case Study: Social Media Strategy Walmart – Informing Customers and enhancing...
 
Sept 09 PromoAid Newsletter
Sept 09 PromoAid NewsletterSept 09 PromoAid Newsletter
Sept 09 PromoAid Newsletter
 
September PromoAid Newsletter
September PromoAid NewsletterSeptember PromoAid Newsletter
September PromoAid Newsletter
 
Advertising
AdvertisingAdvertising
Advertising
 
10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing Success10 Point Checklist for Venue Marketing Success
10 Point Checklist for Venue Marketing Success
 
Social media marketing strategy for wal mart
Social media marketing strategy for wal martSocial media marketing strategy for wal mart
Social media marketing strategy for wal mart
 
Ways to Track Your Text Marketing SMS Efforts
Ways to Track Your Text Marketing SMS  EffortsWays to Track Your Text Marketing SMS  Efforts
Ways to Track Your Text Marketing SMS Efforts
 
Initiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitivenessInitiating business strategies to combat sales competitiveness
Initiating business strategies to combat sales competitiveness
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
 
advertising
advertisingadvertising
advertising
 
Advertising
AdvertisingAdvertising
Advertising
 
Presentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy ResultsPresentation - Brand Simulation Strategy Results
Presentation - Brand Simulation Strategy Results
 
Ppt on advertising by neha soni
Ppt on advertising by neha soniPpt on advertising by neha soni
Ppt on advertising by neha soni
 
The 3 Rules for Every Brand Project
The 3 Rules for Every Brand ProjectThe 3 Rules for Every Brand Project
The 3 Rules for Every Brand Project
 
Marketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentationMarketing in-the-era-of-accountability-presentation
Marketing in-the-era-of-accountability-presentation
 
Mcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print advMcom weekly summary adv plans and print adv
Mcom weekly summary adv plans and print adv
 
How to sell a new car
How to sell a new carHow to sell a new car
How to sell a new car
 
Presentation to the International team of NBME
Presentation to the International team of NBMEPresentation to the International team of NBME
Presentation to the International team of NBME
 
Mcom 341 week 3 summary
Mcom 341 week 3 summaryMcom 341 week 3 summary
Mcom 341 week 3 summary
 

Similar to Selling During a Recession

Five Reasons Why Businesses Fail
Five Reasons Why Businesses FailFive Reasons Why Businesses Fail
Five Reasons Why Businesses FailShahab
 
1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docx1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docxjackiewalcutt
 
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURIMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURkezia florence
 
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!New Patients, Inc.
 
Does Advertising Work?
Does Advertising Work?Does Advertising Work?
Does Advertising Work?siddhanthnair
 
Industrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptxIndustrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptxMagarsaaHirphaa
 
Advertisement effectiveness
Advertisement effectivenessAdvertisement effectiveness
Advertisement effectivenessFatymah Amin
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & IdeasBasudeo Ojha
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mixSagar Gadekar
 
Advertising Presentation .pptx
Advertising Presentation .pptxAdvertising Presentation .pptx
Advertising Presentation .pptxAsimKhan982894
 
Retail Climate -LIVE.pdf
Retail Climate -LIVE.pdfRetail Climate -LIVE.pdf
Retail Climate -LIVE.pdfChris Ailey
 
Advertising ppts for training
Advertising ppts for trainingAdvertising ppts for training
Advertising ppts for trainingRadha Krishna Jha
 
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YPCalin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YPIAA Young Professionals Romania
 

Similar to Selling During a Recession (20)

Five Reasons Why Businesses Fail
Five Reasons Why Businesses FailFive Reasons Why Businesses Fail
Five Reasons Why Businesses Fail
 
1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docx1. MISSION STATEMENTTo provide our customers with the best medi.docx
1. MISSION STATEMENTTo provide our customers with the best medi.docx
 
Television advertising
Television advertisingTelevision advertising
Television advertising
 
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOURIMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
IMPACT ON ADVERTISING ON CONSUMER BEHAVIOUR
 
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk!
 
Does Advertising Work?
Does Advertising Work?Does Advertising Work?
Does Advertising Work?
 
Industrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptxIndustrial Economics Lecture 7.pptx
Industrial Economics Lecture 7.pptx
 
Finalbroadcast
FinalbroadcastFinalbroadcast
Finalbroadcast
 
Advertisement effectiveness
Advertisement effectivenessAdvertisement effectiveness
Advertisement effectiveness
 
Presentation 1.pptx
Presentation 1.pptxPresentation 1.pptx
Presentation 1.pptx
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & Ideas
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
 
Advertising Presentation .pptx
Advertising Presentation .pptxAdvertising Presentation .pptx
Advertising Presentation .pptx
 
Retail Climate -LIVE.pdf
Retail Climate -LIVE.pdfRetail Climate -LIVE.pdf
Retail Climate -LIVE.pdf
 
Mary Kay Case Study
Mary Kay Case StudyMary Kay Case Study
Mary Kay Case Study
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Advertising ppts for training
Advertising ppts for trainingAdvertising ppts for training
Advertising ppts for training
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Advertising
AdvertisingAdvertising
Advertising
 
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YPCalin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
Calin Clej_Efficiency In Crisis Times - Prezentare Workshop IAA YP
 

Recently uploaded

Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 

Recently uploaded (20)

Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 

Selling During a Recession