1. SMS Solutions
Eli Keren, VP Marketing and Sales
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2. Agenda
 About Hypermedia
 SMS marketing overview
 Hypermedia SMS solutions
 Customer business cases
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3. About Hypermedia
 Provider of innovative Mobile Network Access solutions, based on
HyperGateway™ platform
 Voice
 SMS messaging
 Business applications
 Customers in more then 70 countries
 Corporate
 Governmental
 Network of partners and OEMs
 Founded in 2002, HQ in Israel
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4. Hypermedia Market Presence
Serving customers in more than 70 countries worldwide
Norway Sweden
Denmark Hungary
Iceland Romania Russia
•Belgium Poland Ukraine
Canada Ireland Switzerland
Netherlands Germany Czech
United KingdomFrance Montenegro
USA Portugal Italy Serbia
Spain Macedonia China Japan
Bahamas South Korea
Morocco Israel Nepal
Mexico Jamaica Ivory
Coast Mali India Taiwan
Guatemala Senegal
El Salvador Nicaragua Venezuela Thailand
Colombia Nigeria Cameroon Kenya Singapore
Ecuador Brazil Indonesia
Peru Mozambique
Bolivia Australia
Paraguay
Chile
Uruguay South Africa
New Zealand
Argentina
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5. Mobile Solution Platform - Key features
 Two size chassis: 3U & 6U
 Modular
 Scalable
 Integration ready
 Redundancy support
 Resiliency
 Web management and control
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6. Business Enablement Applications
 HyperMessaging™ - Vertical SMS messaging business applications.
Bulk SMS for marketing and mass communications
 HyperConnect™ - CallBack / Call Through via WEB-SMS.
HyperMobile for mobile end users
 HyperOffice™ – IP-PBX on board, Call Centers, Billing, Voice
recording, call center support for push dialing and more..
 HyperMobile™ – client based mobile applications (Apple App
Store..)
 Integrated Open PC-Server
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7. SMS MARKETING
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8. SMS Marketing
 SMS - the fastest growing communication media world wide
 2.3 Trillion SMS were sent in 2010
 Clear advantages in marketing
 Inexpensive (cheaper than voice)
 Large quantities in small period of time
 Not stopped as SPAM – SMS is read as it arrives
 Generates impulse response
 Not intrusive as a solicitation phone call
 IMR – Interactive Message Response
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9. Sending SMS in Large Volume
Through SMS Aggregator Using CPE Hardware- SMS Gateway
 Subcontractor who buys large  Trough your own hardware
volumes (5M >>>) of SMS and
resells in smaller quantities to  Large SMS volumes sent directly to
customers cellular operators wirelessly
 Aggregator connected directly
to the cellular company core
network (SMSc) with a IP
connection
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10. SMS Aggregator vs. In-house Gateway
SMS Aggregator In –house SMS Gateway
Privacy & security of data  
IMR  
Ability to work with several  
cellular operators
Build your own services and  
interactive campaigns
Price Cheap for very large Small quantities-same as
quantities aggregator. Mid quantities -
cheaper
Rate of sending High Lower
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11. SMS Aggregator vs. In-house Gateway
SMPP
SMS SMS
Reseller aggregator
Mobile
HTTP operator
SMSC
SMPP/HTTP/API
End User
SMPP/HTTP/API/Campr
GSM/3G/CDMA RUIM
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12. Target Vertical Markets for SMS Usage
 Marketing /sales and promotions
 eFinance – secure transactions in eBanking
 Security and Authentication – 2-3 factor authentication for Web
and Physical access
 Transportation – secure transport and IMR
 Call centers
 Health – secure auto medical data and medication notices
 Fund raising and NPO’s – small donations and information
 Vending machines and automatic sales – charge of sale to SP bill
 Political voting
 Surveys
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13. HYPERMEDIA SMS SOLUTIONS
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14. Messaging Platform Key Features
 4 to 12 GSM – SMS Ports 3U
 8 to 32 GSM – SMS Ports 6U
 Two way SMS
 Master Slave Topology Centralized SMS management
 SIM server - Centralized SIM management
 Advanced LCR & Routing Groups
 Open platform for integrated SW HW solution
 An easy-to-use API which enables third party apps.
 Seamless integration using: SMPP and HTTP
 GSM worldwide use (850/1900- 900/1800)
 WEB management and control
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15. Topology
 Bi-directional SMS messages (send/receive)
 Proprietary campaigns application
 Developers’ API
 SMPP or HTTP integration
15  3rd party SMS application support
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16. Messaging Interfaces
SMPP • (Short Message Peer-to-Peer) – Industry standard protocol
• Fast and efficient for high volume exchange over TCP/IP
HTTP • Provides flexibility and simplicity
• Help developers efficiently add SMS functionality to any
project
Developer API • Enables development of 3rd party applications that utilize
Hypermedia messaging.
• Platform independent (based on a text protocol over TCP)
• Only requires that the application have access to TCP/IP
sockets.
SMS Campaigner • Targeted at creating advanced SMS campaigns for
enterprises and service providers
• Supports creating and sending SMS campaigns; billing, alerts,
advertisements, scheduling.
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17. Log and Status
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18. Scheduler
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19. Hypermedia Competitive Advantages
 Throughput
 Largest port granularity in the industry (N+32 in M/S and up..)
 Highest number of SMS sent from a single systems (300K in 24h)
 Customer install base
 Largest install base in SMS Gateways
 Top global account customers
 Flexibility and modularity
 Built in Campaigner application with IMR capabilities
 Upgrade GSM voice Gateways to be used as SMS Gateways
 Expand solution with SMS service applications
 HyperGateway can include IP-PBX and call center
 SIM server capable
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20. CUSTOMER CASE STUDIES
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21. Application: Two-factor authentication
Customer US Social Security
Description • Social Security user accessing the SS website for services is
required to enter user name and unique ID number.
• Once initial credentials are entered, a One Time Password
(OTP) is generated through SMS text message for added
security. Sent every time the user tries to access the web.
Benefits • Data privacy. Database not shared with cellular operator.
• Security. Two factor authentication ensures the service and
funds are provide to the right person.
• Operations are steam lined and better service provided.
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22. Application: Loan sales & debt collection
Customer Secure that Loan (UK) - the fastest growing consumer loan
company in the UK
Description • An SMS is sent to target audience with an attractive interest
rate loan, requesting a quick to secure the loan at favorable
rates.
• Collection reminder also conducted through messaging,
boasting the lowest default rate in the UK.
Benefits • Competitive edge through faster sales process and better
profitability.
• Security – The company secured database is not shared with
the service provider and/or SMSC.
• Improved customer service with lower operational costs.
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23. Application: Small quantity SMS campaigns
Customer SMS Corporativo
Description • Small company selling small packages for SMS campaigns
predominantly to Spanish speaking countries.
• Offer services to SMB’s requiring infrequent SMS campaigns
Benefits • Can offer better priced campaigns than through SMSCs.
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24. Customer – Fund raising and health information
Customer Foundation for Crohn’s disease & Ulcerative Colitis
Description • The foundation sends SMS message to potential donors
• Average donor pledges $5 – $25 and confirms payment via
return SMS.
• System also used for notifying members on new
medications, medical information, conferences and events
Benefits • Outreach to a wide audience of small donation donors.
• Cost effective telemarketing solution.
• ROI of less than one month.
• Security – privacy of donors and patients not shared with the
service provider and or SMSC.
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25. Application: eCommerce & political campaigns
Customer Tedexis - offers mobile marketing solutions, political surveys.
Implements multiple applications, connected through the
HyperGateway
Description • Inform about discount sales and specific promotions.
• Send events invitations.
• Communicate launch of new products and services.
• Send tips and recommendations related to the advertised
products.
Benefits • Quick and effective mass marketing tool compared to other
forms of marketing.
• Security – end user list and contact details are protected and
not shared
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26. Application: Transportation
Customer A London-based taxi and limousine with over one thousand
vehicles
Description • Customer ordering a taxi receives SMS message with ETA,
name of driver and number of cab.
• When passenger gets in to the cab - responds with return
SMS (IMR) to confirm that pick up has been completed.
Benefits • Improved customer service.
• Improved operational efficiency of dispatching and
management over fleet.
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27. Summary – Messaging Solutions
 Hypermedia provides field-proven messaging solution implemented
in a range of industries.
 Multiple business benefits
 Better customer service
 Improved operational efficiency
 Enhanced marketing & sales outreach
 Superior data protection and security
 Key technological advantages
 Maximum flexibility
 Highest SMS Gateway throughput
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