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1. MISSION STATEMENTS 2014’
Top 8 Brand’s

2. 1.APPLE:
 Apple designs Macs, the best personal
computers in the world, along with OS X,
iLife, iWork and professional software.
Apple leads the digital music revolution
with its iPods and iTunes online store.
Apple has reinvented the mobile phone with
its revolutionary iPhone and App Store,
and is defining the future of mobile media
and computing devices with iPad.

3. 2.IBM
 I didn’t find a mission statement per se, but this is what drives IBM
world-wide:
Today, shared values are more essential than ever
before-for enterprises, for individuals and for the
globally integrating society of the 21st Century.
Dedication to every clients success
Innovation that matters – for our company and the
world
Trust and responsibility in all relationships
These are the core values that serve as the foundation
of IBM’s culture and brand and the guide for each
IBMer’s work, decisions and relationships.

4. 3.GOOGLE
Google's mission is to organize the world's
information and make it universally
accessible and useful.

5. 4.MCDONALDS:
 McDonald’s brand mission is to be our customers’
favorite place and way to eat. Our worldwide
operations are aligned around a global strategy
called the Plan to Win, which center on an
exceptional customer experience – People,
Products, Place, Price and Promotion. We are
committed to continuously improving our
operations and enhancing our customers’
experience.

6. 5.MICROSOFT:
 At Microsoft, our mission and values are to help
people and businesses throughout the world
realize their full potential.

7. 6. COCA COLA:
 Our Roadmap starts with our mission, which is
enduring. It declares our purpose as a company
and serves as the standard against which we
weigh our actions and decisions.
 To refresh the world…
 To inspire moments of optimism and happiness…
 To create value and make a difference

8. 7. MARLBORO
 Our Mission is to own and develop financially disciplined businesses that are
leaders in responsibly providing adult tobacco and wine consumers with
superior branded products. In pursuing our Mission, we have established the
following goals for Altria Group and its subsidiary companies:
 Invest in Leadership
 We will invest in excellent people, leading brands and external stakeholders
important to our businesses’ success.
 Align With Society
 We will actively participate in resolving societal concerns that are relevant
to our businesses.
 Satisfy Adult Consumers
 We will convert our deep understanding of adult tobacco and wine
consumers into better and more creative products that satisfy their
preferences.
 Create Substantial Value For Shareholders
 We will execute our business plans to create sustainable growth and
generate substantial returns for shareholders

9. 8. AT&T
 The Verizon Credo guides us in every
decision and shapes relationships with our
customers, our suppliers and the
communities we serve.