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4. Why You Need Personal Branding “Regardless of age, regardless ofposition, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You” – Tom Peters Best Selling Business Author
5. Enter Personal Branding 2.0 Quality, strength and volume of your web presence and how easily someone can find you in search engines and social media
6. And by the way… Personal branding IS business branding…people look YOU up online as well as your business