Futurist and author Nita Rollins explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked.

1. The Open
Imperative
Opening Your Brand to the iCitizenry
Austin, Houston, Dallas/Fort Worth
Dr. Nita Rollins Interactive Marketing Associations
Futurist
RI:Lab

2. SLOWNESS
Questing Eco-Everything
NICHE CONSUMERISM
Geek Chic
Metaphoria
CARTOCRACY
ZEITGEISTING
Data Visualization
HAPPINOMICS WE-COMMERCE
Mashionality
OPENNESS
Self-Casting
Self-
Urban Nomadism

3. S T
The OPEN Macrotrend
E
P
E

4. WORLDVIEW OF A CLOSED BRAND
Targets Consumers
Monologue
Awareness
Push
Guarded Communications
Created by Marketers
Brand Management