What's new in sustainability standards: certification! Presentation from Webinar by Karl Pfalzgraf, Vice President, Sustainability Assurance, iCompli Sustainability For full webinar click here http://www.icomplisustainability.com/ Covers following main points: What is sustainability? What are the business benefits of sustainability? The sustainability journey Sustainability in the supply chain Sustainable events standards Overview of ASTM and its criteria Overview of ISO 20121 and its criteria Overview of GRI event sector supplement and reporting requirements Purpose of certification iCompli approach to certification

1. What’s New in
Sustainability Standards:
Certification!
Presented by:
Karl Pfalzgraf, iCompli

2. “Wake me when
this is over.”
2

3. Sustainability is more than . . .
3

4. Sustainability
Environmental
Impact
Social Impact
Economic Impact
4

5. Business Benefits of Sustainability
1. Reduce Costs
Efficiency
Waste reduction
Productivity gains
Risk mitigation
Higher employee
retention
5
2. Grow Your Business
Higher revenue
through innovation
Enhance reputation
Differentiate Your Offer
Respond to Customer
Requirements

6. The Business Case for Sustainability
“Sustainability is a better way
to bigger profits. Our costs are
down, our sales are up, our
profits have doubled.”
– Ray Anderson,
former CEO of Interface
“Sustainability is not merely an
addendum to our core operation.
Sustainability can positively
impact and improve our business
and our growth potential.””
– Phil Knight,
CEO of NIKE
“Those companies that wait to
be forced into action or who see
it solely in terms of reputation
management or CSR, will do too
little too late and may not even
survive”
– Paul Polman, CEO of Unilever
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7. What is Sustainability?
Sustainability is about creating
long term value
LTV created by embedding sustainability into
management of economic, environmental and
social issues
Standards improve sustainability performance
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8. Sustainable Organizations Outperform
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9. The Sustainability Journey
CEO gets religion
Converts the Board and Sr Mgmt
Embeds sustainable practices in the
business
Sings from the mountaintop
Comes back to earth
Aha Moment -- The Supply Chain!
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10. Sustainability in the Supply Chain
Wal-mart – suppliers being evaluated
according to sustainability criteria.
Govts in US, UK and EU encouraging
sustainable practices from its suppliers;
seeking to significantly improve the
sustainability of all public procurement of
goods and services.
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11. Event Sustainability Standards
ISO 20121
Global
Reporting
Initiative
APEX/ASTM
Sustainable
Meeting
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12. Event Sustainability Standards
APEX/ASTM Green Meeting Standards
Planner and Supply Chain Performance
ISO20121
Event Management System
Global Reporting Initiative
Sustainability Reporting
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13. Comparison
APEX/ASTM
Checklist
ISO 20121
Process
GRI EOSS
Framework
Plan
Do
Act
Check
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14. ASTM – the LEED
of the Events Industry
Complements but does not compete with LEED
GMIC - similar custodian role to US GBC
Performance-based standard
Event Industry focused
Helps establish the tracking mechanisms
needed for LEED (waste, energy, procurement)
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15. LEED Growth Trajectory
Number of LEED buildings by year, based on U.S. Green Building Council records
(2012 based on a projected number)
Source: USA TODAY analysis. By Brett Molina, USA TODAY
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16. APEX/ASTM – 9 Standards
Accommodations
Audio Visual
& Production
Venues
Transportation
Communications
& Marketing
Materials
APEX/ASTM
Standards
Destination
s
On-site
Offices
Food &
Beverage
16
Exhibits

17. Partnership
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18. Four Levels of Attainment
4
3
2
1
18
Level 1 (entry level) –
designed to be Cost Neutral

19. ASTM Criteria
For Meeting Planners and Suppliers
Staff management and environmental policy
Communications
Waste management
Energy
Air Quality
Water
Procurement
Community partners
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20. ASTM Criteria Examples
Accommodations Standard
Staff management and environmental policy
• the supplier shall have a written environmental
sustainability policy
Communications
Waste management
• the supplier shall create a 12-month waste diversion baseline
Energy
Air Quality
• the supplier shall have a minimum of 75% of guest rooms
designated non-smoking
Water
Procurement
Community partners
20

21. ISO 20121
Specification for a sustainable event management system
Intent of 20121 is to integrate sustainability into
management practices of events, sports and hospitality
industries
Applies to events, organizers, venues, suppliers
Focus on Economic, Environmental and Social aspects
First adopted in 2012 by London Olympics
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22. ISO 20121
Economic - operating in a way that is
financially viable for the organization, its
customers and suppliers
Environmental - minimizing the use of
resources and reducing waste
Social - considering the needs and
expectations of those affected by the
organization or event
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23. ISO 20121: Continual Improvement
Establish objectives and
processes necessary to
deliver results
PLAN
Implement
corrective actions
DO
ACT
Implement the plan and
measure results
CHECK
Study actual results and
compare to planned results
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24. Stakeholders
Top management
Event organizer
Event owner
Partner and Sponsor
Founder and investor
Workforce
Employee
Staff
Volunteer
Supply chain
Supplier
Venue
Emergency services
Participants
Attendees
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Regulatory body
Central government
Local authority
(e.g. state, prefecture,
city)
Community
Local community
Sector interest
organization
(trade/industry bodies)
Relevant nongovernmental
organization
(e.g. environmental
groups)
Media

25. ISO Implementation Steps
1. Determine Scope
2. Identify Stakeholders
3. Determine Issues
4. Develop Plan
5. Establish Objectives
6. Monitor Performance
7. Make Improvements
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26. Global Reporting Initiative (GRI)
Aim – to make sustainability reporting a
standard practice
Provides a comparable reporting framework for
environmental, social and governance
information
2300+ organizations reported in 2012 using the
GRI Guidelines
26

27. GRI – Sector Specific
Sector specific guidelines for sustainability
reporting
Examples of these sectors are: electric utilities,
financial services, food processing, mining and
minerals, and the event sector
GRI Event Organizers Supplement launched in
January 2012
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28. GRI Focuses on Materiality
Significant
economic,
environmental and
social impacts or
issues that
substantively
influence the
assessments and
decisions of
stakeholders
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Can’t determine issues without
engaging with stakeholders
External and internal
stakeholders
Report should show:
1. Why an issue is important
2. How the organization is
managing the issue
3. How effective is management
approach

29. Standards
ISO
Management
Issue
identification
and
evaluation
ASTM
Performance
Supply
Chain
Stakeholder
Engagement
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GRI
Reporting
Materiality

30. Certification
Certification is a type of
"conformity assessment”
Certification simply means
that an independent third
party has assured that
specified requirements
have been demonstrated.
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31. Why Certify? “Trust Me.”
”
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32. Benefits
Build Credibility
Raise your
Performance
Create Competitive
Advantage
Enhance Reputation
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33. iCompli Certification Approach
Practical, business
oriented approach to
certification
GMIC endorsed
provider of
certification
services
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Affordability
Rigor
Attainability

34. Process
Adopt the standard
Provide proof
of compliance
Satisfy the auditor
Certification: 1-2
weeks following
completion of data
gathering
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35. Deliverables
Initial document review
Auditor interview
Quality review
Certification Opinion
Letter
Management Letter
Press release
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36. Event Industry
Certification Customers
Venues
Colorado
Convention Center
McCormick Place
Orange County
Convention Center
Marina Bay Sands
Sands Convention
Center at the
Palazzo and the
Venetian
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CVBs
Visit Denver
Choose Chicago
Travel Portland
Tourism Toronto
Visit Baltimore
Others
Bowman Design
Group (Comms &
Marketing)
Image Audiovisual
(AV)
Centerplate
Denver (Food &
Bev)

37. Before you Certify
1. Know where you stand: Gap Analysis
2. Close the Gaps
3. Get Top Management Buy-In
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38. Thank you.
Karl Pfalzgraf, iCompli
KPfalzgraf@bpaww.com