The State of the Industry: Sports Affiliate Marketing in Australia
The sports affiliate marketing industry has blossomed in Australia with "free bets" luring huge numbers of sports bettors online yet with UK bookmakers (PaddyPower, Betfair and 888Sports) launching in Australia, the encumbent corporate bookmakers face challenges ahead. Whilst global affiliate trends such as transperancy, compliance shape product innovation and real time data drive affiiliate marketing operators decisions, the industry is undergoing rapid change. Learn more from one of Australia's most successful and experienced affiliate, Marc Phillips.