Sports betting operators are moving to live betting on a massive scale (i.e. 70% of bets) but affiliates are yet to follow suit – why is this? Attend this session to find out how the leading sports operators see this sector developing in the next 12months, what opportunities are available to affiliates and how you can take advantage of what live betting has to offer. This session will cover: The growth and increasing importance of mobile apps and affiliate tracking. How operators and affiliates can work together to prosper from what looks to be an enduring trend. Current and future diversification of products and the opportunities these present e.g. new sports, white labelling

1. Live-Betting24/7 Sport Entertainment Stefan Wukovitsch Section Head – Sports Products Dublin May 2011

2. The ultimate sport experience through design diversity

3. The feature Eldorado

4. Customization & Usability

5. Novice friendly user interface

6. Video promotion page