For many industry commentators, 2011 will be seen as the year in which mobile gambling finally comes of age. For years now, the platform was heralded as the ‘next big thing’ – the future of gambling. Yet, results have fallen way short of the bold projections of a few years ago, and the real growth of this platform only began with the World Cup in 2010 where numbers suggested up to a 400% increase in platform usage across key operators. Attend this session as our resident mobile expert, Aideen Shortt gives an insight to this burgeoning sector with topics including:
-An overview of the market – projections, countries, devices, operating systems
-Products that work on mobile
-What went wrong in the past and what are the enabling trends now
-Current obstacles and roadblocks
39. Still remains most effective marketing tool
WHEN DONE RIGHT
Instant impact
Sports
Coronation Street / X-factor
Personal
Time it right
Offer lead
No opt-out
MMS - formatting
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•Flagging “free”
•Personal
•Time – early evening
•Offer, Value-add
•Support / Opt out
•Txt spk
•Social media
51. Separate activity
Build separate account
Target devices separately
1 to 3 keyword search terms
Mobile specific ad copy
Utilise ad formats
Aggressive bidding strategy
Mobile landing pages
52.
53.
54.
55. Continued rise in search volumes
More tools / reports to analyse mobile data (call
metrics in US)
Improved targeting options
Target all tablets with full browsers
Mobile carrier insertion
Admob integration into Adwords?