Many years ago Jason believed that understanding the psychology of an individual would assist in conversion rates. 5 1/2 years later and he and his team are well on the path to understanding the inner psyche of a visitor. On that trip they've learned a lot and developed techniques and methodologies to increase conversion ratios and increase the profitability of businesses.

1. Strange Logic Making Online Marketing Effective & Strangely Logical What is Pzyche®?

5. What’s Great About Marketing Gambling Online? Massive Market Product Appeal Means Mass Market Marketing Making Online Marketing Effective & Strangely Logical

6. But Mass Market Marketing Ignores the Individual We Make M.M.M. Work By Personalising it for the Individual Making Online Marketing Effective & Strangely Logical

7. But How Do You Personalise for the Individual? We undertake a patent pending process that answers more than 10,000 tests enabling an anonymous visitor to be placed into a Pzyche® category. We then undertake client specific queries to refine Pzyche® categorisation even further. This whole process is invisible to the visitor and happens in less than 1/10 th Second! Making Online Marketing Effective & Strangely Logical

8. Let Me Show You Inside Pzyche® Making Online Marketing Effective & Strangely Logical 1 2

9. Let Me Show You Inside Pzyche® Making Online Marketing Effective & Strangely Logical 1 2 2 Visitors come to your Site. You Detect their IP Addresses and GEO Locate them. They are both from: Small Town, Mid West State USA.

10. Current Best of Breed Analysis Making Online Marketing Effective & Strangely Logical 1 Let’s look at Visitor #1 using the best data analysis available We know where the visitor is from so let’s analyse the visitor using Experian’s Mosaic USA profiling product. This visitor falls under the “ Small Town Endeavors Group ” Median Income: $28,000 Education Level: High School Sex: 60% Male Median Age: 32 Married: 40% likelihood Drives: Dodge, GMC or Ford

13. Geek Alert! Making Online Marketing Effective & Strangely Logical Before I start analysing Visitor #2 please accept my apologies in advance as it is very geeky although I specifically chose just one small test within the Pzyche® system that was “relatively” simple to explain! 2

14. The Pzyche® Way Making Online Marketing Effective & Strangely Logical 2 Let’s look at Visitor #2 but instead of the current “best of breed” marketing tools that we used with Visitor #1, let’s start with just that one little test from Pzyche® hoping to answer the question… Is this Visitor A Business Traveller?

15. But Why? Making Online Marketing Effective & Strangely Logical The Business Traveller Mean Annual Income: $433,300 Mean Net Worth : $2.85M 75% purchased luggage in the past year 44% spent over $300 on luggage 44% own two or more cars 55.7% own a BMW, Lexus and/or Mercedes 58.2% aged between 25 - 54 91% likely to visit “Online Trading Sites” 83% likely to visit “Online Gambling” sites 78% likely to be a Poker “Play Money Player” 73% likely to be a Poker “Real Money Player” 68.6% likely to be a “Poker VIP”

19. Making Online Marketing Effective & Strangely Logical Let’s also look at US Government Immigration Statistics telling us the numbers of travelers to the US from the UK. This enables us to ascertain the %age probability of the visitor being a visitor from the UK versus an American with a badly configured PC. Is This a Badly Configured PC?

21. Is this a Brit on Holiday in the USA? Making Online Marketing Effective & Strangely Logical We are assisted by an AP IPSOS study from 2007 stating that 1 in 5 holiday makers take their laptop on holiday with them. When compared to business traveller, where close to 100% take a laptop with them, allows us to define the probability of someone with their language set as en-gb within the US with a laptop, being 83.33% likely to be a business traveller

22. How? Making Online Marketing Effective & Strangely Logical This probability is further reinforced as US Census data detailing the number of immigrants from the UK to the US in years, enables us to model within the data, the likelihood of the visitor being a British Ex Pat based on the age of the laptop. We then further reinforce this data by defining the likelihood of the laptop not being upgraded since it was purchased based on its age, as studies show the average amortisation period for business laptops being 3 years

23. So….. Are All Visitors Equal? Making Online Marketing Effective & Strangely Logical Pzyche® Analysed Traffic Mean Annual Income: $433,300 Mean Net Worth : $2.85M 75% purchased luggage in the past year 44% spent over $300 on luggage 44% own two or more cars 55.7% own a BMW, Lexus and/or Mercedes 58.2% aged between 25 - 54 91% likely to visit “Online Trading Sites” 83% likely to visit “Online Gambling” sites 78% likely to be a Poker “Play Money Player” 73% likely to be a Poker “Real Money Player” 68.6% likely to be a “Poker VIP” Non Pzyche® Analysed Traffic Mean Annual Income: $28,000 Mean Net Worth : $45,000 Median Age: 32 Married: 40% Most likely to drive a Dodge, GMC or Ford Truck

24. But wait, there is more! Making Online Marketing Effective & Strangely Logical Pzyche® Secret Sauce Are they are a member of a frequent flyer program? Do they partake in online gaming? If so what is their game of choice? What are their favourite Side Games? If so who is their preferred operator? If so are they a Play Money Player or A Real Money Player? If a Real Money Player are they a “High Roller”? What is their preferred deposit option? We Add The Secret Sauce! The Secret Sauce is client Specific and Allows us to further refine analysis of the individual delivering the much more powerful targeting than the, already powerful, Standard Pzyche® Groups

25. The Result? Making Online Marketing Effective & Strangely Logical Pzyche® Analysed Traffic Mean Annual Income: $433,300 Mean Net Worth : $2.85M 75% purchased luggage in the past year 44% spent over $300 on luggage 44% own two or more cars 55.7% own a BMW, Lexus and/or Mercedes 58.2% aged between 25 - 54 91% likely to visit “Online Trading Sites” 83% likely to visit “Online Gambling” sites 78% likely to be a Poker “Play Money Player” 73% likely to be a Poker “Real Money Player” 68.6% likely to be a “Poker VIP” + Pzyche® Secret Sauce What is the likelihood of the visitor.. Being a member of a frequent flyer program? Partaking in online gaming? What is their game of choice? What are their favourite Side Games? Who is their preferred operator? Are they a Play Money Player or A Real Money Player? What is their preferred deposit option? If a Real Money Player are they a VIP? =

26. How Do You Speak to “The Money Prospect”? Making Online Marketing Effective & Strangely Logical I think we’d agree that the way we should communicate with this prospect is different from the average. Together we create more effective messaging but our personal views can stop the message converting as well as it could. We go even further and constantly test, track and change the messaging to deliver the best converting messaging for each Pzyche® we identify!

27. We Defined, Sought, Found & Converted The Golden Prospects! Making Online Marketing Effective & Strangely Logical We Deliver the Winning Formula for Optimising Online Gaming Marketing

28. The Pzyche Reporting Interface Making Online Marketing Effective & Strangely Logical

29. The Pzyche Reporting Interface Making Online Marketing Effective & Strangely Logical http://pzyche.com - See JasonD show you how to increase your gaming revenues exponentially #LAC Sat 3pm

30. The Pzyche Reporting Interface Making Online Marketing Effective & Strangely Logical http://pzyche.com - See JasonD show you how to increase your gaming revenues exponentially #LAC Sat 3pm

31. The Process to Pzyche® Nirvana Your Business Dot Com Making Online Marketing Effective & Strangely Logical We measure and analysis the Pzyche® of your existing traffic We agree the Pzyche® Groups Most Applicable to your Business We Agree Specific Tests Relevant to Your Business Requirements We Rinse & Repeat with More Traffic Sources – Adding Profit to…. We Work Together to Build Messaging & Content Relevant to the Groups We See Increased Conversions and Profits We Constantly Test and Evolve the Messaging to Increase Conversion We Add a Tag to Your Web Site for Specific Traffic Sources

34. How Do You Get to Use this Technology? Making Online Marketing Effective & Strangely Logical We will work with everyone but… To ensure optimum efficiency of service We will select Partners via a Staged Rollout Apply at Pzyche.com NOW! www.Pzyche.com