SlideShare una empresa de Scribd logo
1 de 18
Create. Connect. Collaborate.
lets talk about some situations…

                                                                                              OR




 • An NGO in a small Indian slum educating children         • Сorporate/ Jackie Chan want to invest in education NGOs
 • To expand needs funding BUT only is well known locally   • BUT do not have the time or expertise to raise funds




• Siberian tiger facing extinction                          • Chang, a Singaporean animal activist is looking to
• WWF is driving this cause BUT needs funding + awareness   support cause
                                                            • Has ability to raise awareness BUT not sure how to
                                                            connect with organizations

                                         Disclaimer: All logos are used only as examples
how can we change that?




                campaigns
   auctions                 contests
              iGiving


                events
how do we connect?
Educational NGO runs auctions to sell children’s paintings.
Jackie Chan simply loves the creativity and donates




  WWF connects with Chang who sells Siberian souvenirs
  Chang raises USD 1000 for saving the tigers!




 Aidha connects with Facebook Co-Founder Eduardo
 Saverin to conduct a panel discussion event.
 Raises money through ticket sales at event.




    Blue water reef activists connect with the famous
    Singaporean painter Mr Chang Huan. For the highest
    three bidders, HTC gives away its new phone!
iGiving launch page
iGiving campaign page
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
fundraising steps

  1. Charity creates cause
  2. iGiving distributes cause to
  fundraisers community
  3. Fundraisers create campaigns
  (auctions, lotteries, etc)
  4. Charity approves selected campaigns
  5. Fundraiser is using iGiving tools to
  reach donors
  6. Donors donate money using iGiving
  online payment facility
  7. Fundraiser sends a lot (gift) to the
  winner
  8. iGiving transfers money to the
  charity
value proposition

spread awareness globally,      competitions run alongside
 virally, socially-aware via      corporations, forming
   passionate fundraiser              partnerships


                           social
                         enterprise


   leverage social media         Reach out to middle class
platforms and instruments        would-be donators online
value proposition

branding through social media          citizenship
          campaigns                social responsibility



                        corporation



partnerships with celebrities   enhance employee morale
   and social enterprises         through participation
value proposition

    sense of ownership of          connects with charities that
          campaign                    relate to your passion



                           fundraiser



user-friendly interface picks up
                                   involve celebrity or corporate
marketing and communication
                                         to you campaign!
           skill-sets
Thank You!

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Introduction to iGiving

  • 2. lets talk about some situations… OR • An NGO in a small Indian slum educating children • Сorporate/ Jackie Chan want to invest in education NGOs • To expand needs funding BUT only is well known locally • BUT do not have the time or expertise to raise funds • Siberian tiger facing extinction • Chang, a Singaporean animal activist is looking to • WWF is driving this cause BUT needs funding + awareness support cause • Has ability to raise awareness BUT not sure how to connect with organizations Disclaimer: All logos are used only as examples
  • 3. how can we change that? campaigns auctions contests iGiving events
  • 4. how do we connect? Educational NGO runs auctions to sell children’s paintings. Jackie Chan simply loves the creativity and donates WWF connects with Chang who sells Siberian souvenirs Chang raises USD 1000 for saving the tigers! Aidha connects with Facebook Co-Founder Eduardo Saverin to conduct a panel discussion event. Raises money through ticket sales at event. Blue water reef activists connect with the famous Singaporean painter Mr Chang Huan. For the highest three bidders, HTC gives away its new phone!
  • 7. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 8. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 9. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 10. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 11. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 12. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 13. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 14. fundraising steps 1. Charity creates cause 2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auctions, lotteries, etc) 4. Charity approves selected campaigns 5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gift) to the winner 8. iGiving transfers money to the charity
  • 15. value proposition spread awareness globally, competitions run alongside virally, socially-aware via corporations, forming passionate fundraiser partnerships social enterprise leverage social media Reach out to middle class platforms and instruments would-be donators online
  • 16. value proposition branding through social media citizenship campaigns social responsibility corporation partnerships with celebrities enhance employee morale and social enterprises through participation
  • 17. value proposition sense of ownership of connects with charities that campaign relate to your passion fundraiser user-friendly interface picks up involve celebrity or corporate marketing and communication to you campaign! skill-sets