An Assessment of Rural Fire Services and a view (maybe controversial) that they need a drastic rethink of Social

1. iGo2 Overview
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions

2. Agenda
Ø The Power of Social Media
Ø Who is iGo2?
Ø RFS Overview
Ø Partners
Ø Customers
Ø Founders of iGo2 Group

3. The Power of Social Media
Ø Social Media is disruptive
Ø Social Media is dynamic
Ø Social Media changes everything for a business
– Sales, Marketing, Service
– Human Resources
– Product Management
– Channels
– Processes
– Organisational Models

4. Who is iGo2 Group?
iGo2
is
a
Social
Business
product
and
services
company.
iGo2
helps
organisa9ons
like
yours
leverage
the
power
of
Social
Media
and
Networks
through
relevant,
focused
and
business
oriented
solu9ons.
We
assist
to
connect
you
with
your
markets
and
customers;
convert
your
social
data
to
business
intelligence
and
manage
your
Social
Media
presence
for
maximum
impact.
Whether
your
business
is
already
ac9ve
in
Social
Media
–
but
needs
to
do
it
beEer
–
or
whether
you
are
just
star9ng
out,
iGo2
can
provide
everything
from
consultancy
to
a
complete
tailored
solu9on.
Ø A holistic approach to Corporate Social Media
Ø All members are Certified Strategists in Social Media
Ø Utilise proven methodologies for :
– Social Media Assessments
– Social Media Strategy Development
– Social Media Programs and ROI
– Channel Empowerment through Social Media

5. iGo2 Focus Areas
Strategy
:
formula9ng
policy
and
strategy
through
researching
your
brand,
customers,
partners
and
compe9tors
Tac9cs:
building
your
social
presence
and
integra9ng
to
your
business
processes;
training
and
empowering
employees
and
partners.
Intelligence:
monitoring,
collec9ng,
and
analyzing
social
data
to
make
informed
and
agile
business
and
policy
decisions.
Tools:
delivering,
installing,
suppor9ng
and
integra9ng
best
of
breed
products
for
u9lising
the
social
web

6. Social
Media
Monitoring
Social Intelligence
Services
• Monitor
“Brand”
on
behalf
of
all
Brigades
• Govern
/
Audit
Trail
• Full
BI
Capability
• All social data streams
• Drilldown analysis
• Sentiment analysis
• Comparative Analysis
• Drilldown to influencers
• Drilldown to sources
• Slice and dice
• Periodic reporting –
weekly, bi weekly, monthly,
real time

7. Rural Fire Services
Can
Social
aid
RFS’s
Key
Strategies?

9. Member
&
Stakeholder
Issues:
• What
is
the
Brigade
policy/process/
guidelines
for
Social?
• What
is
the
Corporate
policy/
process/guidelines
for
Social?
• Who
do
I
listen
to
and
why?
• Who
runs
the
crisis
management
and
what
is
the
Social
Policy?
• Where
is
the
source
of
truth?
• Who
owns
the
community?
• How
do
I
share
learning's?
• How
do
I
network
with
peers?
• Where
is
the
center
of
innova9on?
• How
do
I
foster
Partnerships?
• Is
MyRFS
a
community
and
socially
integrated?

10. iGo2’s “initial” advice to RFS
Assess
Ø Start Listening in
Monitor
Strategise
all channels
Ø Develop a Social
Strategy through
performing an Protect
Social
Business
Create
Social Assessment Framework
Ø Implement iGo2’s
8-Point Social
Engage
Par9cipate
Business
Framework Share

11. Different Objectives
Social
Networks
Online
Communi9es
Rela9onships
Business
Objec9ve
Primary
Purpose
Primary
Enabler
Common
Ac9vity
Rela9onships

12. The
Social
Ecosystem
Wikis
Par@cipa@ng
Listening,
establishing
reputa9on
(I’m
one
of
you)
Managed
Listening,
suppor9ng,
building
reputa9on,
marke9ng
External
Communi9es
Owned
Closed
Network
Listening,
suppor9ng,
building
rela9onships,
collabora9ng
Example:
stakeholder
communi9es
Internal
Example:
channels,
members
Communi9es
Example:
Intranets,
communi9es
of
prac9ce
Copyright
2011
Telligent.
All
rights
reserved.

13. Communities Enable Relationships
Owned
Communi@es
Regular
interac@on
among
members
who
are
united
by
a
common
interest
allows
for
rela@onships
to
be
formed
Member
to
Member
Collabora@on

14. Community Use Cases Internal
Communi@es
External
Communi@es
(80% of clients)
Corporate
Customer-­‐Driven
Communica@on
Support
Employee
Networking
&
Interac@ve
Marke@ng
Collabora@on
Associa@on
Innova@on
Management

15. RFS Community
Build
cause
awareness
• Create
a
hub
that
serves
as
a
focal
point
for
the
RFS
• Increase
SEO
placement
and
decrease
SEM
spending
• Leverage
WOM
to
scale
and
reach
new
supporters
Engage
members
to
increase
membership
&
outreach
• Reinforce
RFS
members’
sense
of
iden9ty,
affilia9on
and
value
• Enable
members
to
easily
find
peers
and
support
• Connect
poten9al
RFS
members
to
programs
Increase
your
value
proposi@on
&
improve
efficiency
• Uncover
trending
topics
quickly
and
take
ac9on
• Curate
the
content
being
created
by
RFS
members
online
• Generate
new
opportuni9es
for
ad
hoc
par9cipa9on

16. Social Media Crises
• Social Media Crises arise from a
number of different social channels
• Crises occur in every major
industry from manufacturing to
Retail to Celebrity
Source
:
Al9meter
Consul9ng
:
How
Social
Businesses
Prepare

17. Why Social Media Crises Occur
• More than one cause may apply
• A Crisis may be 3 levels:
• Negative publicity
• Negative publicity + forced
changes
• Direct financial impact

18. Anatomy of a Social Media Crisis
Could they be averted? Reasons for internal Failure

19. Potential Value of Social Intelligence
Ø Crisis Management
Ø Reputation Management
Ø Project Monitoring
Ø Improve customer service
Ø Competitor intelligence
Ø Partner intelligence
Ø Improve product and service development
Ø Improve target marketing
Ø Grow revenue
Ø Deflect costs
Ø Improve Customer Loyalty
Ø Policy or initiative review

20. Our Partners

21. Our Customers

22. The
Founders
of
iGo2
Group
Ø All
Cer4fied
Strategists
in
Social
Media
Ø All
have
more
than
20
years
business
experience
in
IT
and
industry
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions