About who we are at iGo2 and how we can help you

1. iGo2 Group
The Experts In Social Business

2. Agenda
Ø The Power of Social Business
Ø Who is iGo2?
Ø iGo2 Focus Areas
Ø Partners
Ø Customers
Ø Founders of iGo2 Group

3. The Power of Social Business
Ø Social Business is disruptive Social Business changes
everything for an enterprise:
Ø Social Business is dynamic
Ø Sales, marketing,
service
Ø Human resources
Ø Product management
Ø Channels
Ø Processes
Ø Organisational models

4. Who is iGo2 Group?
We build successful social
enterprises through:
Ø Effective social strategies
Ø Comprehensive social
business intelligence
Ø Social platforms for
community building
Ø Responsible social
governance

5. The Founders of iGo2 Group
Ø All Certified Strategists in Social Media
Ø Each founder has more than 20 years business
experience in IT and industry

6. iGo2 Focus Areas
formulating policy and strategy through researching
Strategy your brand, customers, partners and competitors
monitoring, collecting and analyzing social data to
Intelligence make informed, agile business and policy decisions
building ‘owned’ social platforms for listening, support,
Communities building, collaboration and content
social business metrics, ROI, policy and guidelines,
Governance processes

7. 8 Point Framework for Social Business
1.Assess
8.Monitor 2.Strategise
Social
Business
7.Engage
3.Create
Framework
6.Share 4.Protect
5.Participate

8. Social Strategy: Creating Customer Value
From Social Brand To Social Business
Ø Focus on external communications
Ø Focus on internal communications
Ø Engagement with the social
customer Ø Engagement with employees
Ø Owned by marketing Ø Owned by the entire organisation
Ø Measured by clicks, impressions, Ø Measured by organisational
reach, Likes, comments, RTs, etc. change
Ø Budgets allocated toward Ø Budgets revolve around internal
agencies, community communities, social technologies,
management, Facebook and training
applications, blog development, etc

9. Social Business Intelligence Services
Ø All social data streams
Ø Drilldown analysis
Ø Sentiment analysis
Ø Comparative analysis
Ø Drilldown to influencers and
sources
Ø Slice and dice
Ø Periodic reporting – weekly,
bi-weekly, monthly, real time

10. Potential Value of Social Intelligence
Ø Crisis management
Ø Reputation management
Ø Project monitoring
Ø Improve customer service and loyalty
Ø Competitor intelligence
Ø Partner intelligence
Ø Improve product and service development
Ø Improve target marketing
Ø Grow revenue
Ø Deflect costs
Ø Policy or initiative review

11. The Social Ecosystem
Wikis
Participating
Listening, establishing reputation
(I’m one of you)
Managed
Listening, supporting, building
reputation, marketing
External
Communities
Owned Closed Network
Listening, supporting,
building relationships,
collaborating
Example: customer communities Internal
Communities
Example: channels, members
Example: Intranets, communities of practice

12. Many Social Tools Available Today
Author(s) write articles
Variety of people edit the content of a
Users comment to author
single piece of content
Engagement focus: On the author
Individually, Engagement focus: On the content
these tools
do not equal
community
Variety of people publish comments Individuals publish files, picture, or video
on specific topics or questions for users to comment on
Engagement focus: On the topic Engagement focus: On the media

13. Communities Enable Relationships
Owned Communities
Ø Regular interaction
among members who
are united by a common
interest allows for
relationships to be
formed
Member to Member
Collaboration

14. Different Objectives
Social Networks Online Communities
Relationships Business Objective
Primary Purpose
Primary Enabler
Common Activity Relationships

15. Community Use Cases - (80% of clients)
Corporate Communication
Internal Employee Networking &
Communities Collaboration
Innovation
Customer Driven Support
External Interactive Marketing
Communities
Association Marketing

16. ®
Telligent - The Leader in Social Community Software

17. Tactics – Presence Development

18. Some of Our Clients

19. Our Partners

20. Thank You
Contact Us
Address: iGo2 Group Pty Ltd
153 Walker Street, Level 8
North Sydney 2060
Australia
Email: contact@iGo2Group.com
Phone: +61 2 9954 0070
Website: www.iGo2group.com