Happy Holiday to everyone.

1. Offering brands, agencies and media companies the world's best mobile solutions and industry expertise since 2004
Dear Reader, December 2011
First, everyone here at iLoop Mobile would like to wish you and your In This Issue
family a happy and healthy holiday!
Looking back at 2011, this year will be remembered as key for mobile,  Leadership Thoughts: Five
social and integrated marketing in general. As you have probably 2010 Key Takeaways and
observed over the past several years, marketers have been touting "the Four 2012 Best Practices
year of mobile—Well, it's pretty much happened.  Recent Press Release
This year has seen mobile marketing go from "hype, desire and dabbling"  Past Webinars
to a channel that has taken a seat at the CMO's table. While overall  About Us
mobile marketing spend is still small compared to other channels, it has
become a basic fact that mobile is now mission critical to any business or
marketing organization, requiring much more attention and certainly more
resources and budget.
Recent Press Release
This year, we've witnessed three events that have dramatically matured
12/05/2011: WAU Movil Chooses
mobile marketing and bridged the gap between early mobile adopters and
iLoop Mobile As Mobile Marketing
the emergence of mobile as mass marketing:
Provider
 The now deep market penetration of smart phones, creating a
significant consumer desire and appetite for all things mobile and
mobile web
 The growing adoption of Android lowering the cost of smart
Past Webinars
phones and tablets, making them affordable to many Did you miss one of our webinars?
 The adoption of social media by brands and consumers creating View all our past webinars here.
new behaviors and expectations regarding relationships with
brands and products You can also view and download
deck presentations on our
Reviewing 2011 in Numbers with Five Key Takeaways: Slideshare Channel.
We reached 5.3 billion mobile subscribers in 2011—that's 77 percent of
the world population. 86% of US mobile users use their mobile phone
while watching TV, and one third of users access Facebook from a mobile
device. By 2014, mobile Internet is projected to surpass desktop Internet
usage (The International Telecommunication Union).
Takeaway #1: Still think you don't need a mobile optimized website?
Feature phone sales still outnumber smartphones 4:1 (IDC) worldwide.
Takeaway #2: If your mobile strategy doesn't include feature phones, it
doesn't include a large chunk of your customer base.
Connect with Us
SMS is the king of mobile messaging with 8 trillion text messages sent in
2011. But consumers are also rapidly embracing mobile email, IM and
MMS. Application to person SMS (A2P) such as automated alerts from
banks, offers from retailers, and m-tickets is expected to overtake person
to person SMS in 2016 (Portio Research).
Takeaway #3: Is your opt-in CRM database ready to embrace the mobile
revolution?

2. 71% of smartphone users who see TV, print or online ads do a mobile
search (Google/Ipsos).
Takeaway #4: Will they find your mobile site or your competitors'?
About Us
iLoop Mobile's solutions include
The average download price of a mobile app is falling rapidly on all SMS/MMS marketing and
vendor app stores, except Android. 1 in 4 mobile apps once downloaded messaging, mobile coupons with
are never used again. point of sale integration, CRM based
Takeaway #5: Don't ignore key basics of mobile marketing for the glitz of messaging, location-based services
an app. and targeting, mobile sites, HTML5
and apps, mobile content delivery,
Unless an app offers critical functionality that only an app can provide to and APIs that permit a wide range of
your target users, invest in a long term integrated mobile marketing other mobile services. iLoop Mobile
strategy with mobile messaging (SMS/MMS) and an optimized mobile offers its solutions platform as a self-
site. A smart phone app is not a mobile marketing strategy. service SaaS (software as a service)
license with strategic and
professional services when needed.
2012: Looking Ahead With Four Mobile Best Practices
Designing a mobile marketing strategy is not simply a collection of isolated mobile campaigns. It involves the
integration of mobile into all your digital and traditional marketing channels.
At iLoop Mobile, we spend considerable resources sharing our knowledge. Here are some specific, actionable
best practices that apply well for mobile. With social media and mobile technologies evolving almost every
marketing practice, you'll see marketing priorities to be more and more focused on personalization, relevancy,
and sharing capabilities.
Best Practice #1
When targeting a specific market, know your customer or audience. Miller Coors launched Coors Light using the
National Puerto Rican Day Parade highlighting the word "Emborícuate" which translates "Become Puerto Rican"
in Spanish. However it can also be interpreted as "Emborráchate," or to get drunk. An online controversy started
and the company ended up donating $75,000 in scholarships to the National Puerto Rican Day Parade
Foundation.
Best Practice #2
Stay focused on what makes you different. For the new Fiat 500 launch, despite the impressive piece of media,
the car maker forgot to tell the basic story, why I would want to buy this car. View the video here.
Best Practice #3
For consumers to respond to the overwhelming amount of information they receive, more than ever you'll need to
create personal communication that is simple, straight to the point and compelling. Mobile video and text
messaging have proven to be more efficient and effective media to connect and engage with customers. Their
immediacy is a big advantage, with SMS/MMS messages being read within 4 minutes of reception.
Best Practice #4
Make your content sharable. Friends, family and colleagues have become the "gold standard" point of reference
when deciding to buy something. Enable your customers to share the content or messages they find valuable
there's a good chance the people they know will find them valuable too. Take advantage of the fact the mobile
and social media make the barriers to word of mouth vanish.
At iLoop Mobile, we have the mobile experience and expertise to make mobile and new media work for you.
2011 saw us surrounded by the best of the best in mobile marketing thought leadership, leveraging our existing
in-house expertise with market leading partners such as Lenco Mobile for MMS, Locaid for LBS, and Webtrends
for analytics.
2012 should be an even more amazing year and we are excited to continue the journey with you.
Warm regards,
Virginie Glaenzer,
Director of Marketing