De presentatie die Régis Saint Girons gaf over HbbTV in Frankrijk tijdens het Cross Media Café TV in the Cloud & On Demand op dinsdag 26 november 2013. Meer info: http://www.immovator.nl/cross-media-cafe-tv-in-the-cloud-en-on-demand
2. HTTV – High Tech TV
Technology and solution provider for interactive Digital TV
International implementation
French Headquarter since 1999
Singapore Engineering and Sales office since 2011
End to End Digital TV Product Line
Head End Play Out Servers
STB Software products
Connected TV solution based on HTML5 and HbbTV
Interactive TV experts
Over 100 iTV applications deployed
HbbTV, OpenTV, NDS, MHP
EPG (NagraGuide) deployed over 6M STB
Around 1 million deployed STB
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3. Connected TV: two separated worlds
Broadcast Context
Program lists
linear TV
broadcast links
Internet context
Portals, TV Apps
On demand
Broadband links
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4. Internet trifft auf TV
„Smart TV“ – Just an Example
• Samsung VOD
• Samsung
App Store
• Recommendations
• advertisement
• Access to
„media“
• TV
Seite 6
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5. Challenges for Broadcasters
How to get onto the portals?
How to get found in the portals?
How to adapt service for each portal technology
How to connect linear broadcast to non-linear
services?
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6. From Connected TV to …..
Broadcast
Services
Internet
Services
(Portals /
TV Apps)
Broadcast
(distribution)
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Internet
(distribution)
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7. … HbbTV – a new paradigm
Broadcast
Services
Internet
Services
Mixing
TV Entertainment
with
the Internet Power
(Portals /
TV Apps)
Broadcast
(distribution)
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Internet
(distribution)
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8. HbbTV deployments
in regular operation
announced / trials
no information
other plans
Combined Effect of v1.3
HbbTV caught interest
also outside Europe
e.g. US, Australia; SouthEast Asia, Africa
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9. HbbTV Devices
Most European Connected TV sets are HbbTV enabled
Germany:
3.4M HbbTV TV sold in 2012
90% of the Connected TVs are HbbTV
France:
HbbTV TVs represent 55% of all TV references
Starting at 350€ retail price
Growing HbbTV STB market
For satellite market in Europe with embedded CAS
For DVB-T2 Analog Switch Off in emerging markets
Limited extra cost between HD receivers and HD with HbbTV
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10. HbbTV 1.5 moving to the market
Adding new features
EIT-S access
MPEG DASH
DRM APIs (DRM solution outside HbbTV)
Deploying in France on Terrestrial and Satellite
Deploying in Spain on TDT Hibrida
All 2014 HbbTV deployments will be HbbTV 1.5 based
HbbTV association working on 1.5 test suit for
interoperability purposes
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11. HbbTV 2.0 target spec (Jan 2014)
New technology
HTML5 and associated technologies
HEVC video
Subtitle support in ISOBMFF content
DRM in a CAM
Synchronizing applications and content across devices
Remotely launching an HbbTV application
New features for companion screens
Launching a companion screen application
Application to application communication
Feature improvements
MPEG DASH
Advert insertion into VoD content
Application and content synchronization
Non-realtime content delivery via broadcast
Multi-stream synchronization
Support for mouse and keyboard devices
Reconciling key request conflicts
Trick mode support for VoD
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12. New HbbTV Services
Video On Demand
Catch Up
Start Over
VOD
Information services
News, Weather, Sport
eGovernment
Guide, EPG
Enhanced TV
Games
Education
Advertising
T-Shopping
TV portal
2nd Screen
…
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