De presentatie die Tony Henderson (Microsoft) gaf over het project 'Help the lions roar' (o.a. app, second screen) tijdens het Cross Media Café TV in the Cloud & On Demand op dinsdag 26 november 2013. Meer info: http://www.immovator.nl/cross-media-cafe-tv-in-the-cloud-en-on-demand

1. © Sequence 2013
Helping the Lions Roar
with Microsoft Win8 & WP8
February 2013
www.sequence.co.uk

2. Challenges faced
Reach out to
armchair
fans and ‘on
tour’ fans
Cut
through &
advocacy
Don’t
alienate
‘big event’
fans
Real time
integration
for live
fixtures
Consideratio
n to all agegroups
Consume
data from
external
systems
Multiplatform

3. Working for the Lions & sponsors
Driving awareness of the ‘Lions’ brand and the tour to Australia
Driving traffic to the official Lions online store, motivating purchase (tour tickets,
packages & merchandise)
Sponsor ownership of app sections /sponsored exclusive content
Full integration of sponsors activations & campaigns
‘Microsoft ‘Ads in Apps’ packages providing Lions sponsors rich opportunity to
maximize activation campaigns
Links to partner products/shops

4. The Approach

5. The Approach
Pre –> During –> Post
We aim to engage the audience through all phases of the Lions touring year.
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Creating excitement & buzz during the build up to the tour
Capture the imagination and passion of new and existing Rugby fans
Engage the British & Irish nations to get behind the Lions
Stay up to date with all things Lions
Exclusive behind the scenes content
2nd Screen Experience
Live Match updates/Enhancing the game experience
Create a legacy that continues long after the tour is finished.

6. TV Goes Social
The rise of 2nd screen technology.
Why people do this?
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Connect with other viewers
Seek additional information
Integrate with or Influence content
Analyse and discuss content further with like minded users
The desire to share experiences
Accessing Social Media
Companion TV Activity
Searching / Finding Information/ Registration/shopping

7. TV Goes Social
78% of Tablet owners use their tablet while watching TV
80% of Smartphone owners use their smartphones while watching TV
38% of people are likely to post about sport while watching
62% of people use social networks while watching TV on a weekly basis
42% of tablet owners said they have looked up information about a programme they are watching
on a daily basis
30 million consumers watch television content via their mobile phones

8. 05 The Application

9. Solution Architecture

10. Future Phases & Legacy

11. Future Phases & Legacy

14. Future Phases & Legacy