1. App marketing
Made simple.
Alok Kejriwal – CEO and Co-Founder –
Games2win.com

2. Credentials

3. We made a # 1 and # 2 app in the world

4. 10 marketing lessons we learnt

5. 1. Android first – iOS later

6. 2. Let the app float on ITS OWN

7. 3. Read the comments. Each one of them

8. 4. Make fixes. Douse fires. In lightning speed.

9. 5. Listen to chatter!!!!

10. 6. Reply back & pat your users on their backs!

11. 7. Watch country ranks and their correlations

12. 8. Don’t advertise.
• Unless you have a + ROI LTV

13. 9. Update, Update, Update!

14. 10. Cross Market like hell
• Parking Frenzy became #1 free app on iStore
• We realized that the app was being played
and ‘viraled’ amongst female tween
audiences!
• It was logical therefore for us to promote our
best girls app to this tween girl audience!

15. Our #2 app on iTunes Store was
promoted in Parking Frenzy!
Super Mom app Super Mom ad in
Parking Frenzy

16. Voila!
• Super Mom started climbing up on iStore rankings!

17. Other must have’s
Great screenshots Share buttons
Rate Me button Notifications and Alerts

18. Summary
1. Your app is your marketing. Your marketing
is not your app.
2. Listen to consumers. They will tell you what
they want. Build the app for them – not for
yourself.
3. Don’t spend money on advertising. It’s a
waste.
4. Be obsessed by Ratings. They matter like
hell.
5. Let consumer market your app via viral
channels
6. Update like mad. Each update is a
marketing event (Updates and
notifications)
7. Don’t get obsessed by naming your with
the alphabet A for better listing. Temple

19. May the WIN be with you!

20. Connect with me!
e-mail - alok@rodinhood.com
Facebook -
facebook.com/rodinhood
Twitter - @rodinhood
My social network for anyone
enterprising!therodinhoods.co
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