This presentation showcases the Add on Modules to Attention Tool® Standard License to scale and customize any eye tracking solution according to your specific needs.

1. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
Attention Tool® ADD ON MODULES
The add on modules allow you to customize and scale any eye tracking solution according to your specific research needs.
USABILITY Module MOVIE Module READING Module EMOTION Metrics SHARING Module
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

2. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
USABILITY Module Reveals how people engage, navigate and
use interactive media such as websites, online marketing, software
interfaces and computer games
FEATURES
Record Screen
Capture all what is happening in your screen, whether this is a
website, software or game.
User Events
Key strokes & mouse events are recorded during the exposure of the stimuli to track user actions.
- Enter, Page up/down, Mouse botton down, Mouse double click, Mouse scroll wheel.
Scene Creation
Select specific time sections of any stimuli. Specially created for interactive media,
it can be applied to enhance the analysis of all type of stimuli.
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

3. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
MOVIE Module evaluates the attention in motion media like TV
ads and programs. Visualizations include: Dynamic Heat maps, Bee
Swarm and Gaze Aggregation Clusters (Rubber Bands).
FEATURES
Dynamic Heat maps
Dynamic visualization of the intensity of the gaze by colors with a
high towards low intensity indicator for the duration of the stimuli.
Bee Swarm & Gaze Aggregation Cluster
Dynamic visualization of the respondents’ gaze for the duration of the
stimuli exposure. Rubber bands surround customizable levels of gaze.
Click to see Dynamic Heat maps Click to see Bee Swarm & Gaze Aggregation Clusters
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

4. BEYOND EYE TRACKING™
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Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
MOVIE Metrics Bee Swarm & Gaze Aggregation Cluster
Dynamic Heat maps Outline – color coded depending on how much attention the region has attracted
High interest areas have attracted more than 75% of the respondents
Medium interest areas have attracted between 50 and 75% of the respondents
Low interest areas have attracted between 25 and 50% of the respondents
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

5. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
READING Module
Analyzes the attention on text regions to gain insight on how the text is perceived
and detect key words in the copy.
FEATURES
Reading Meter™
Detects reading patterns in the text block. It measures
the Number of Readers & the % of Text Read.
Reading Intensity Maps
Measures the intensity of the reading and visualizes the
reading areas with a high low reading intensity scale indicator.
READ-ABILITY Pinpoints words that have been read repeatedly by the consumers by
automatic reading pattern classification. - It identifies where there might be words
which are difficult to read or keywords which are important to the consumers.
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

6. BEYOND EYE TRACKING™
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Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
READING Metrics Detect key words on you Ad to make brand associations
between imagery & cognitive communication.
Reading Meter™
Detects reading patterns in the text block. It measures the Number of
Readers & the % of Text Read.
Reading Intensity Maps
Measures the intensity of the reading and visualizes the reading
areas with a high low reading intensity scale indicator.
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

7. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
EMOTION Metrics
Measures the intensity of the sub-conscious emotional impact the
stimulus/image produces in the respondent.
FEATURES
Emotional Activation (Arousal)
Intensity level (1-10) of the emotional impact produced by the
image. It measures Average level and 95% Confidence interval.
Emotional Comparison Matrix
Pairwise comparison of Emotional Activation (Arousal) across stimuli.
Proof of Concept (POC)
For POC, Attention Tool®’s Emotion Metrics technology is compared Vs traditional methods to
measure emotions like Galvanic Skin Response (GSR) and Self Assessment Manikin (SAM). Results
indicates that Attention Tool® technology measures emotional arousal as good as, or even better than
the GSR and the SAM whilst being completely non-intrusive, non-invasive, objective and easy to use.
For more information ask for our White Paper.
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

8. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
EMOTION Metrics Emotional Activation (Arousal)
The higher the activation - the more recognition & attention the
product / brand / campaign will get.
Intensity level (1-10) of the emotional impact produced by the image.
It measures Average level and 95% Confidence interval.
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

9. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
STUDY SHARING
Study Sharing allows volume testing from multiple sites by collecting data fast and
efficient with centralized on line management control.
FEATURES
Merging of Databases
Browse your eye tracking network, share what you want to collect data
for, and continuously add/merge the data collected to your own library.
Migration of studies or library between installations
Enable large volume data collection across many sites in combination with
Study Sharing. Setup study in one location and collect data in another one.
On line & Real Time Production Management System
Allows to monitor in real time and manage the process of a multiple site data collection study.
Test Plan Integration
Customize your study setup fast and easy with as many variables as desired.
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

10. BEYOND EYE TRACKING™
®
Tour Standard License Add on Modules Usage Hardware Licensing
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY
Testimonial on Study Sharing
“With the Study Sharing functionality and our 12 US mall-recruitment Attention Tool® data collection
sites, we are now able to provide eye tracking data and metrics to our clients from across the US with a
turnaround time of not weeks but hours”. Paul Cunningham, President, CRGGlobal, Inc., USA
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

11. EYE TRACKING SOLUTIONS
iMotions is a high-tech development company specialized in eye tracking software and services.
We develop Attention Tool®, which is the most robust eye tracking software platform for
Market Research and Usability in the World.
Our leading eye tracking technology is proven and have several patents pending on emotion
measurements and reading pattern recognition, which make is unique. We are a step ahead of
all other eye tracking softwares by providing not only eye tracking, but a new way of
measuring consumer behavior in a 100% non intrusive way.
iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers,
Market Researchers, Media and Advertising Agencies, Universities, etc...You can license the
software with different models to fit your specific needs. We develop R&D projects for custom
feature creation or further exploration of our technology. We also provide market research
services and have a vast data collection network available with Attention Tool in US.
Our headquarters are in Copenhagen, Denmark. We have offices in India and have resellers
representation in UK, Australia and Latin America.
Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research
companies in 20 countries around the World.
Check more on www.imotionsglobal.com
Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.