Petter høie build your brand on facebook
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The document discusses using Facebook to build your brand. It provides statistics on Facebook usage in Norway, with over 2 million daily active users. It then discusses developing a long-term Facebook strategy and pages, focusing on connecting with customers through welcome posts, customer service, products, and other topics while thanking visitors and engaging audiences. Social plugins are also mentioned as a way to add social features to existing sites. The document concludes with discussing Facebook ad strategies for reaching audiences and driving connections, actions, and transactions.
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Petter høie build your brand on facebook
- 1. Build your brand on Facebook Petter Høie | Account Executive | Facebook Nordics
- 2. Facebook i Norge 2 mill aktive brukere pr dag. 2,6 mill aktive brukere pr uke. 2,8 mill aktive brukere pr mnd. 50/50 menn/kvinner 13-19: 20% 20-29: 27% 30-39: 21% 40-49: 17% 50+: 15% Befolkning: 13 -39 år: ca 1 760 000 (kilde: SSB) Facebook brukere 13 – 39 år: ca 1 700 00 (kilde: FB ads api)
- 3. What should you think about ? 1 Strategy – long term Resources 2 Policy 3 Investment 4
- 4. Facebook Pages 1: Fan connection 2: Brand voice 3: Viral distribution
- 5. “You don't want to just build connections. It's not about the number of fans you have. It's about what you offer them. You need to publish content and experiences that people care about. Don't build around your business. Build around your customers' interests. If you sell cameras, focus on pictures and not your products. If you sell stoves, focus on the food and not your steel products.” Gokul Rajarem:Product Director Facebook ads
- 6. Page strategy: Wish your visitores welcome Customer Service Products Entertainment & promotions Sales Product Development HR / Recruitment
- 7. Wish your visitores welcome
- 9. Products
- 10. HR / Recruitment
- 11. Say Thank you !
- 12. Engage your audience by publishing to your wall: Post succinct content, 100 – 250 characters Post photos & videos Ask for your fans opinion Ask questions , using the question tool Give your fans access to exclusive information Reward your fans with deals and perks Be timely
- 14. Social plugins Add a social layer to your existing sites
- 15. How do retailers make their sites social? SOCIAL PLUGINS SOCIAL LOGIN
- 17. 5 takeaways for retailers 1. Add the Like button and the Send Button 2. Incorporate Open Graph tags 3. Add a post-purchase sharing option 4. Track your social integrations 5. Measure and optimize using Insights
- 18. Our Ad Strategy From targeted reach to driving connections and the value of social context
- 19. Premium Ads word of mouth at scale Drive brand results and • Single ad on the Facebook Home Page • Guaranteed first impressions • Massive reach • Multiple ad formats: • Video • Poll • Event
- 20. Marketplace Ads transactions Drive action and direct-response • Auction-based pricing • Drive actions • Off-site clicks 1 • Transactions • Game installs 2 • E-commerce sales • Kick-start fan base 3 • Ad formats • Event 4 • Like • Standard