1. a green search engine Interactive Media | Fall 2008 Saurabh Gupta

2. A web + green search engine that lets users donate their click-thru ad-revenues to environmental charities. It also displays community rated eco friendly results side by side with web search results. Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design

6. Cause & effect relationship by showing earnings donated.Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design

7. Persuasive Technology Reduction Tailoring Tunneling Reduction

8. Aristotle’s Rhetoric Credibility Ethos - Virtue Pathos – Persuasive Emotions Kairos, ‘Seizing the moment’ Ethos – Decorum (Identity Strategy)

9. Persuasive Technology Self monitoring Conditioning Tailoring

10. Registration page

11. Persuasive Technology Conditioning Reduction Tailoring Tunneling

12. Search Results – Registered User

13. Persuasive Technology Self monitoring / Earned Credibility Reduction Tailoring Tailoring

14. Instills surface credibility through a uniform usage of icons, fonts & colors. Reduces multiple click interactions by offering a straight forward two level menu. Consistently enforces the cause & effect and conditions the user by communicating the dollars donated to environmental charities. Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design

15. Influence Analysis : The ABM Table Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design

16. Thank you.. Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design