Presented by iSmart Communications The old ways of lead acquisition and customer conversion is naturally and gradually phasing itself out in the 21st century. In a world where potential buyers do most of their research online before ever engaging a salesperson, getting online to meet them where they are has become easier for you to generate leads in the buying process. However, a systematic approach to turn leads into customers is still required to be in place. Inbound Marketing as a sales process and philosophy enables sales representatives to harness automation to keep leads engaged more deeply and longer, ultimately getting them to "raise their hand" on their own initiative to demonstrate that they are interested in what you sell. This PowerPoint presentation is a summary of the key points on how to easily convert leads into valuable customers with the HubSpot all-in-one marketing software. For the full ebook, you can download for free at http://pages.ismartcom.com/how-to-convert-leads-into-customers-using-hubspot iSmart Communications Pte Ltd A CREATIVE and EFFECTIVE IMC Agency tel: +65 6325-2685 | mobile: +65 9785-8293 | fax: +65 6226-0661 email: stanley.mak@ismartcom.com address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212

1. How To Convert Leads into
Customers using

2. HubSpot’s all-in-one
marketing software
Blogging
Lead
management
Search
Optimization
Social Media
Marketing
Analytics
E-mail

3. Introduction

4. Middle-of-the-funnel
marketing
A key part of the inbound
marketing process to your
existing leads, keeping your
company front of mind and
listening for signals that they
may be ready to buy

5. 1.The Marketing Funnel 101
Top of the Funnel(unknown visitors):
blogging, social media optimises website to be
found by search engines and their users
Middle of the Funnel(existing leads):
entice them with ebooks,whitepapers or
other types of content they might be
interested in
Bottom of the Funnel:
sales team gets involved

6. 2.Choosing the right Content
!
Building a Relationship with
your Leads- Keeping your
brand front of mind for leads
(i.e.)sharing a blog
post,important industry news

7. 2.Choosing the right Content
Develop a deeper Interest in
Your Brand
measure your leads interest by
developing deeper-level
content
(i.e.)filling out a contact sales
form

8. 3.Nurturing Leads
using HubSpot
Landing pages need
to convey the value of
your content offer ;
concise and clean

9. 3.Nurturing Leads
using HubSpot
Progressive Profiling 101 technology allows you to gain
more insight into your leads by asking the right
questions at the right time

10. 4.converting website
visitors with smart CTAs
Calls-To-Action:
high visibility button that
prompts a user to click it
and continue down a
conversion funnel

11. 4.converting website
visitors with smart CTAs
!
In HubSpot, you can easily
place a single CTA module in
multiple places, then target
which groups of visitors see
which CTA in those places

12. 5.Keep in touch with your
leads via workflows
An

13. automated

14. series

15. of

17. emails

18. that

19. pre-qualifies

21. early-stage

22. leads

23. before

25.
handing

26. them

27. over

28. to

29. sales
What is a
workflow?

30. HubSpot’s Workflows Tool
The workflows tool is HubSpot’s approach to marketing automation
A highly targeted mix of content to your existing leads, taking into
account their interests, and where they are in buying cycle
Beyond automation triggered emails,Workflows can help automate
other marketing activities

31. 6.Actively track your leads
Lead Scoring is a practice of
assigning points to your leads
based on their characteristics
and activities.

32. 6.Actively track your leads
That score is then used by marketers and sales reps to rank
leads based on their level of qualification and discuss what
action should be taken for individual lead

33. Notify your sales
reps when their
Leads take
important actions
Syncing to you CRM system-
an easy and streamlined
hand-off between
marketing and sales
2.
3.
1.
In HubSpot, every lead stored in
contact record that aggregates
everything we know about the lead in
one place
7.serve your lead intelligence
to your sales team

34. Conclusion
Do not underestimate the
power that this approach
can have to transform
your business!

35. About Us
iSmart

36. Communications

37. is

38. an

39. Internet

40. marketing

41. agency

42. based

43. in

44.
Singapore.

45. We

46. realize

47. the

48. world

49. is

50. going

51. to

52. the

53. web

54. first,

55. we

56. work

57.
with

58. our

59. clients

60. to

61. cost-effectively

62. manage

63. their

64. marketing

65.
programs

66. using

67. an

68. innovative

69. and

70. time-tested

71. Inbound

72. Marketing

73.
System

74. developed

75. by

76. HubSpot,

77. the

78. world’s

79. No.

80. 1

81. Inbound

82.
Marketing

83. Software

84. Platform

85.
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